❓ A parliamentary question seeks details on market research conducted for the Art Gallery of WA, including survey respondent numbers, reporting frequency, expenditure, and impact on patronage. The answer provides specific figures and explains how the research informs strategy and contributes to increased visitation, particularly among younger audiences.
AnsweredQoN 3983Legislative Assembly
QuestionView source ↗
I
refer to the answer to Question on Notice No 3414 (1)(b) and in regards to the annual survey conducted
on behalf of the Art Gallery of WA by Morris Hargreaves McIntyre, I ask: (a) How
many respondents were in the survey; (b) When
did Morris Hargreaves McIntyre most recently report to the Art Gallery of WA; (c) On
what frequency has Morris Hargreaves McIntyre provided survey reports to the
Art Gallery of WA; (d) How much of the $58,999.00 expenditure for market research in 2018 was spent on Morris Hargreaves McIntyre services; and (e) How has the survey helped to increase patronage at the Art Gallery of WA?
refer to the answer to Question on Notice No 3414 (1)(b) and in regards to the annual survey conducted
on behalf of the Art Gallery of WA by Morris Hargreaves McIntyre, I ask: (a) How
many respondents were in the survey; (b) When
did Morris Hargreaves McIntyre most recently report to the Art Gallery of WA; (c) On
what frequency has Morris Hargreaves McIntyre provided survey reports to the
Art Gallery of WA; (d) How much of the $58,999.00 expenditure for market research in 2018 was spent on Morris Hargreaves McIntyre services; and (e) How has the survey helped to increase patronage at the Art Gallery of WA?
AnswerView source ↗
Answered
9 October 2018
Responded by
Minister for Culture and the Arts
Response time
8 days
(a) 1200 plus smaller ad hoc research groups
(b) August 2018
(c) Half yearly
(d) 100 per cent
(e) The survey information has helped track variations in visitor types and identified strengths, weaknesses, seasonal trends, gaps and opportunities and thus inform strategy. In particular, to help build a younger audience and encourage new attendees. Visitation has increased 18 per cent in 2018, 50 per cent of visitors were aged 15-24 and first time visitors were 44 per cent in total.
(b) August 2018
(c) Half yearly
(d) 100 per cent
(e) The survey information has helped track variations in visitor types and identified strengths, weaknesses, seasonal trends, gaps and opportunities and thus inform strategy. In particular, to help build a younger audience and encourage new attendees. Visitation has increased 18 per cent in 2018, 50 per cent of visitors were aged 15-24 and first time visitors were 44 per cent in total.
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