❓ A parliamentary question regarding the cost and funding of the 'Are you Bushfire Ready?' advertising campaign, with a detailed response provided by the Minister for Energy.
AnsweredQoN 921Legislative Council
QuestionView source ↗
ARE YOU BUSHFIRE READY? — ADVERTISING
CAMPAIGN
921. Hon SAMANTHA ROWE to the Leader of
the House representing the Minister for Energy:
I refer to the Are you Bushfire
Ready? advertising campaign.
(1) Is the total cost of the
campaign $1 million; and, if not, what is the total cost?
(2) What is the source of that
funding?
(3) What is the cost, if any, of —
(a) payments to The West Australian ;
(b) payments to Channel 7 Perth; and
(c) payments to Mr Ben Roberts-Smith?
(4) What are the
details of other costs, including advertisement production, advertisement
screening, publication or dissemination?
CAMPAIGN
921. Hon SAMANTHA ROWE to the Leader of
the House representing the Minister for Energy:
I refer to the Are you Bushfire
Ready? advertising campaign.
(1) Is the total cost of the
campaign $1 million; and, if not, what is the total cost?
(2) What is the source of that
funding?
(3) What is the cost, if any, of —
(a) payments to The West Australian ;
(b) payments to Channel 7 Perth; and
(c) payments to Mr Ben Roberts-Smith?
(4) What are the
details of other costs, including advertisement production, advertisement
screening, publication or dissemination?
AnswerView source ↗
I thank the
honourable member for some notice of this question.
(1) The total
cost of the campaign is $999 788.
(2) Western
Power was the source of campaign funding as part of its commitment to providing
a safe, affordable and reliable essential service to the community. By way of
context, Western Power has spent $250 million on bushfire mitigation programs
in preparation for this year's bushfire season. Western Power is also
working closely with the Department of Fire and Emergency Services, the
Department of Parks and Wildlife, other emergency services and the community to
implement the key theme of ''shared responsibility'' from the
Keelty inquiries into the Perth Hills and Margaret River bushfires.
(3) (a) Print
advertising to promote the campaign in The
West Australian amounted to $142 000.
(b) Television
advertising to promote the campaign on Channel 7 amounted to $207 628.
(c) The fee
paid to Ben Roberts-Smith was $50 000.
(4) The entire
cost of the campaign was $999 788. This figure is inclusive of all advertising
production, advertisement screening and publications and dissemination.
honourable member for some notice of this question.
(1) The total
cost of the campaign is $999 788.
(2) Western
Power was the source of campaign funding as part of its commitment to providing
a safe, affordable and reliable essential service to the community. By way of
context, Western Power has spent $250 million on bushfire mitigation programs
in preparation for this year's bushfire season. Western Power is also
working closely with the Department of Fire and Emergency Services, the
Department of Parks and Wildlife, other emergency services and the community to
implement the key theme of ''shared responsibility'' from the
Keelty inquiries into the Perth Hills and Margaret River bushfires.
(3) (a) Print
advertising to promote the campaign in The
West Australian amounted to $142 000.
(b) Television
advertising to promote the campaign on Channel 7 amounted to $207 628.
(c) The fee
paid to Ben Roberts-Smith was $50 000.
(4) The entire
cost of the campaign was $999 788. This figure is inclusive of all advertising
production, advertisement screening and publications and dissemination.
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