❓ The WA Tourism Minister outlines the Gallop government's record investment in tourism marketing, including campaigns targeting interstate and international visitors, and hosting the Australian Tourism Exchange.
AnsweredQoN 220Legislative Assembly
QuestionView source ↗
Will the minister provide an update on further steps to increase Western Australia’s tourism activities? Mr M. McGOWAN
AnswerView source ↗
I thank the member for the question on one of the state’s most important industries. I am very pleased to inform the house that the Gallop government has put in place the biggest marketing campaign in the history of the state to market Western Australia and its outstanding tourism assets intrastate, interstate and overseas. As part of the campaign the government - Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Mr M. McGOWAN replied: I thank the member for the question on one of the state’s most important industries. I am very pleased to inform the house that the Gallop government has put in place the biggest marketing campaign in the history of the state to market Western Australia and its outstanding tourism assets intrastate, interstate and overseas. As part of the campaign the government - Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
I thank the member for the question on one of the state’s most important industries. I am very pleased to inform the house that the Gallop government has put in place the biggest marketing campaign in the history of the state to market Western Australia and its outstanding tourism assets intrastate, interstate and overseas. As part of the campaign the government - Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Mr M. McGOWAN replied: I thank the member for the question on one of the state’s most important industries. I am very pleased to inform the house that the Gallop government has put in place the biggest marketing campaign in the history of the state to market Western Australia and its outstanding tourism assets intrastate, interstate and overseas. As part of the campaign the government - Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
I thank the member for the question on one of the state’s most important industries. I am very pleased to inform the house that the Gallop government has put in place the biggest marketing campaign in the history of the state to market Western Australia and its outstanding tourism assets intrastate, interstate and overseas. As part of the campaign the government - Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Mr T.R. Buswell interjected. The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
The SPEAKER : Order! I call the member for Vasse to order twice; once for interrupting the minister and once for speaking while I am on my feet. Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Mr M. McGOWAN : As part of the campaign, the government has recently announced $9.4 million in direct marketing expenditure in Australia and around the world. That takes the government’s marketing expenditure for this financial year to $18 million. Next financial year it will increase to $24 million. It is the biggest tourism expenditure in the history of the state. I am very pleased to inform the house that we will shortly roll out $2 million worth of advertising in the eastern states. That is in addition to the $1 million I announced recently. That means a total of $3 million will be spent on cinema and television advertising in Sydney and Melbourne. It is the first time in a long time that the state has been able to do that sort of advertising in the eastern states. The state has recently had its millionth interstate tourist. The campaign will build upon the extraordinary growth in interstate tourism. It will also build on the government’s Real Thing campaign. That campaign is based on research into our best assets, such as the wonderful forests we have preserved. The government has expended $50 million on facilities in national parks to attract tourists. We are now concentrating on hospitality and such things as the state’s wildflowers. The marketing will build on all the benefits that Western Australia has. We are concentrating on producing good tourism outcomes for the state. Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
Western Australia is also hosting the Australian Tourism Exchange in June. It is the biggest tourism trade event in the southern hemisphere and the third biggest in the world. Under this government, Western Australia will host the event for the first time. I am pleased to advise the house of the $2 million worth of marketing to be spent in the eastern states; it is the biggest amount ever. It clearly outclasses anything done by the former government. In fact, for the much-vaunted Elle campaign, only $3 million was spent in total. In this campaign the government is spending $3 million on television and cinema advertising in the eastern states. It is quite clear that the Gallop Labor government is doing more for tourism than any other government in the history of the state.
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