A WA parliamentary question examines government advertising expenditure on commercial TV channels and the perceived exclusion of community channel 31, prompting inquiry into advertising placement decisions and support for local media.

AnsweredQoN 609Legislative Assembly
Asked
5 September 2000
Member
Portfolio
Deputy Premier

QuestionView source ↗

609. Mr BROWN to the Deputy Premier; Minister for Commerce and Trade; Regional Development; Small Business:
(1) In the 1999-2000 financial year, how much did each department and agency under the Deputy Premiers control spend on advertising on -
(a) Channel 7;
(b) Channel 9; and
(c) Channel 10?
(2) Is the Deputy Premier aware that two independent surveys show Channel 31 has a credible audience with broad demographics?
(3) If so, will the Deputy Premier explain why Media Decisions constantly ignored placing advertising with Channel 31 during the past financial year?
(4) Has the Deputy Premier/Government directed or encouraged Media Decisions to place advertising with Channel 31?
(5) If so, what explanation does the Deputy Premier have for this not occurring?
(6) What does the Deputy Premier intend to do to ensure Media Decisions do not discriminate against Channel 31?
(7) What action does the Deputy Premier intend to take to ensure that departments and agencies under the Deputy Premiers control place at least a percentage of their advertising budget with Channel 31 in order to support a truly local access television service?
(8) Does the Deputy Premier support Government advertising dollars being used, in part, to support a valuable worthwhile community asset like Channel 31?

AnswerView source ↗

Answered
21 November 2000
Response time
77 days
The Minister Replied:
Department of Commerce and Trade
1. Analysis of the Financial Management Information System of the Department of Commerce and Trade for 1999/2000 indicates the following amounts were paid for advertising:
Channel 7: $67 500
Channel 9: $22 452
Channel 10: $22 500
2. Yes.
3. Media Decisions has not ignored directions by the Department of Commerce and Trade to place advertising with Channel 31. From 1 November 1999 to 31 August 2000, the Department of Commerce and Trade placed advertising worth $6 372 with Channel 31
4. The Department of Commerce and Trade has instructed Media Decisions to place advertising on Channel 31.
5. See (3)
6. See (3) and (4)
7. The Department of Commerce and Trade will continue to place advertising with Channel 31 where the advertising is relevant and appropriate to a community audience.
8. Yes, where the advertising is relevant and appropriate to a community audience.
Small Business Development Corporation
(1) (a)-(c) Nil
(2) The SBDC is not aware of the two independent surveys. However, the SBDC used Channel 31 in the past financial year and will continue to do so.
(3-8) Not applicable.

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