A WA parliamentary question seeks details about the overarching marketing strategy for Western Australia's tourism, including its objectives, development timeline, and public availability. The Minister provides answers and indicates the strategy is publicly accessible online.

AnsweredQoN 1542Legislative Assembly
Asked
28 September 2006
Portfolio
Tourism

QuestionView source ↗

(1) What is the name of the overarching marketing strategy for selling Western Australia to the rest of the world?
(2) What are its objectives?
(3) When was the strategy developed and implemented?
(4) Will the Minister table the strategy, and if not, why not?

AnswerView source ↗

Answered
24 October 2006
Responded by
Minister for Tourism
Response time
26 days
(2) Develop and implement marketing and communication strategies to build awareness and desire to visit Western Australia; increase visitation, yield and dispersal from target markets; and provide meaningful and actionable research to guide strategies and actions of the Western Australian tourism industry. (3) The strategy development process began in mid 2005 and the implementation phase began in November 2005 when the document was released. (4) The document is publicly available on westernaustralia.com
(3) The strategy development process began in mid 2005 and the implementation phase began in November 2005 when the document was released. (4) The document is publicly available on westernaustralia.com
(4) The document is publicly available on westernaustralia.com

Explore WA Government Data

Search the full archive in the free dashboard, or query programmatically via API.

Explore more