WA Parliament Question on Notice reveals the Department of Education engaged market research agencies three times in 2015-16, while other agencies under the Minister's portfolio did not. The research focused on school consultation, campaign evaluation, and digital communications.

AnsweredQoN 5759Legislative Assembly
Asked
16 August 2016
Portfolio
Education; Aboriginal Affairs; Electoral Affairs

QuestionView source ↗

For each agency within each of the Minister's portfolio of responsibilities, please provide the following information: (a) during the 2015-16 financial year, on how many occassions did the agencies engage market research or polling agencies; (b) what are the names of these market research or polling agencies, and how much was paid to each such business; (c) what is the title and date of each report prepared by these market research or polling agencies; (d) if a copy of any such report was provided to the Minister or the Minister's office, which reports were provided, and on what date; and (e) did any such market research or polling agency provide a verbal briefing to the Minister or to the Minister's office: (i) if yes, on what date or dates; and (ii) if yes, who was present during this verbal briefing?

AnswerView source ↗

Answered
21 September 2016
Responded by
Minister representing the Minister for Education; Aboriginal Affairs; Electoral Affairs
Response time
36 days
Department of Aboriginal Affairs
(a) Nil.
(b) – (e) Not applicable.
Department of Education Services
(a) Nil
(b) – (e) Not applicable.
Department of Education
(a) Three.
(b) Taylor Nelson Sofres (TNS) – $55,305 (ex-GST).
(c)
Title of marketing report
Date prepared
Secondary school community consultation – Kalgoorlie
October 2015
Bigger Picture Education campaign evaluation phase 2 benchmark
March 2016
Digital communications strategy wave 1
April 2016
(d)
Title of marketing report
Date provided to the Minister
Secondary school community consultation – Kalgoorlie
26 October 2015
Bigger Picture Education campaign evaluation phase 2 benchmark
20 May 2016
Note: Both the secondary school community consultation – Kalgoorlie and Bigger Picture Education campaign evaluation phase 2 benchmark reports are publicly available on the Department of Education’s website.
(e) Yes, on the Secondary school community consultation – Kalgoorlie.
(i) 5 and 9 November 2015.
(ii) Principal Policy Adviser – Education from the Minister’s office on 5 November 2015 and the Minister for Education on 9 November 2015 at the Kalgoorlie community meeting.
Country High School Hostels Authority
a. None.
b. – e. Not applicable.
School Curriculum and Standards Authority
a. None.
b. – e. Not applicable.
Western Australian Electoral Commission
a. None.
b. – e. Not applicable.

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