❓ A parliamentary question regarding a $7.65 million deal between the WA government and Qantas, specifically concerning the Perth-Singapore route and Qantas's decision to cut international flights from Perth. The Minister's response addresses awareness of service reductions and the value of the Qantas loyalty program for marketing.
AnsweredQoN 78Legislative Assembly
QuestionView source ↗
QANTAS —
PERTH–SINGAPORE ROUTE
78. Mr P. PAPALIA to the
Minister for Tourism:
I refer to the same matter.
(1) Was the
minister aware of the underperformance of the Singapore route at the time she
awarded a $7.65 million deal to Qantas?
(2) Did Qantas
management discuss its impending announcement to cut international Qantas
flights from Perth with the minister before today's announcement?
(3) What
monetary value of the September agreement was dedicated to campaigns in
overseas markets that will no longer be serviced by Qantas from Perth?
(4) Does the
agreement bind the state to international marketing with Qantas, despite the
fact that the airline will now be ceasing international operations from Perth?
PERTH–SINGAPORE ROUTE
78. Mr P. PAPALIA to the
Minister for Tourism:
I refer to the same matter.
(1) Was the
minister aware of the underperformance of the Singapore route at the time she
awarded a $7.65 million deal to Qantas?
(2) Did Qantas
management discuss its impending announcement to cut international Qantas
flights from Perth with the minister before today's announcement?
(3) What
monetary value of the September agreement was dedicated to campaigns in
overseas markets that will no longer be serviced by Qantas from Perth?
(4) Does the
agreement bind the state to international marketing with Qantas, despite the
fact that the airline will now be ceasing international operations from Perth?
AnswerView source ↗
(1)–(4)
I think I said in my previous answer—the member may not have heard it—that
Qantas pulled back its service from Singapore from two flights a day to one
flight a day on 21 March 2013. I made this announcement in September last year
so, yes, we were aware that Qantas was reducing those services from Singapore
to Perth —
Mr P. Papalia interjected.
The SPEAKER : Member for Warnbro, you
have asked a question with four parts and you have a supplementary question.
Please do not interrupt when the minister is speaking.
Mrs L.M. HARVEY : Was I informed prior
to this morning's announcement that Qantas was intending to make that
announcement? No, I was not. However, I was briefed shortly after the announcement
and, of course, I have availed myself of all of the information it was possible
to get immediately after the announcement. With respect to the intricacies of
the arrangements of the $7.65 million deal, I do not involve myself in
intricate details of what goes where, but I put on the record again, because I
already said this in response to the member for Forrestfield's
question, that the essence and the importance of that joint marketing
arrangement is —
Mr P. Papalia interjected.
The SPEAKER : Member for Warnbro, I call
you to order for the first time.
Mrs L.M. HARVEY : As I was saying, the
cream in the announcement about the joint marketing arrangement with Qantas was
actually in having the access to its loyalty program and to its frequent flyer
database. People on that database have already expressed an interest in travel
and they have demonstrated a willingness to travel. The important part of this
regime for us is getting ''Experience Extraordinary'' in front of
those people who want to travel, getting cinematic advertising for the ''Experience
Perth'', ''Australia's South West'' and ''Australia's
North West'' campaigns and getting those advertisements in front of not
only people who travel through the frequent flyer database, but also in the
Qantas in-flight systems—the in-flight magazines and in-flight media
service. That is the value of the arrangement from our perspective and we will
continue to work with Qantas to ensure we get good value for money out of that
$7.65 million deal.
I think I said in my previous answer—the member may not have heard it—that
Qantas pulled back its service from Singapore from two flights a day to one
flight a day on 21 March 2013. I made this announcement in September last year
so, yes, we were aware that Qantas was reducing those services from Singapore
to Perth —
Mr P. Papalia interjected.
The SPEAKER : Member for Warnbro, you
have asked a question with four parts and you have a supplementary question.
Please do not interrupt when the minister is speaking.
Mrs L.M. HARVEY : Was I informed prior
to this morning's announcement that Qantas was intending to make that
announcement? No, I was not. However, I was briefed shortly after the announcement
and, of course, I have availed myself of all of the information it was possible
to get immediately after the announcement. With respect to the intricacies of
the arrangements of the $7.65 million deal, I do not involve myself in
intricate details of what goes where, but I put on the record again, because I
already said this in response to the member for Forrestfield's
question, that the essence and the importance of that joint marketing
arrangement is —
Mr P. Papalia interjected.
The SPEAKER : Member for Warnbro, I call
you to order for the first time.
Mrs L.M. HARVEY : As I was saying, the
cream in the announcement about the joint marketing arrangement with Qantas was
actually in having the access to its loyalty program and to its frequent flyer
database. People on that database have already expressed an interest in travel
and they have demonstrated a willingness to travel. The important part of this
regime for us is getting ''Experience Extraordinary'' in front of
those people who want to travel, getting cinematic advertising for the ''Experience
Perth'', ''Australia's South West'' and ''Australia's
North West'' campaigns and getting those advertisements in front of not
only people who travel through the frequent flyer database, but also in the
Qantas in-flight systems—the in-flight magazines and in-flight media
service. That is the value of the arrangement from our perspective and we will
continue to work with Qantas to ensure we get good value for money out of that
$7.65 million deal.
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