❓ A WA parliamentary question seeks details about the communications strategy for promoting Kaleeya Hospital as an alternative to Woodside Hospital, including costs, outcomes, and polling data. The response details the expenditure and activities undertaken, confirming no polling was conducted.
AnsweredQoN 4174Legislative Council
QuestionView source ↗
(1) Please state the name of the communications firm that handled the communication for the promotion of Kaleeya Hospital as an alternative to Woodside?
(2) How much was the entire contract for the communication program?
(3) Please provide a breakdown of what outcomes the communications firm were to deliver for their services?
(4) Which Department paid for the engagement of this firm?
(5) Was ‘polling’ (including surveys etc.) done before and/or after the program was implemented?
(6) If yes to (5), could the Minister please table that polling?
(2) How much was the entire contract for the communication program?
(3) Please provide a breakdown of what outcomes the communications firm were to deliver for their services?
(4) Which Department paid for the engagement of this firm?
(5) Was ‘polling’ (including surveys etc.) done before and/or after the program was implemented?
(6) If yes to (5), could the Minister please table that polling?
AnswerView source ↗
Answered
28 September 2006
Responded by
Parliamentary Secretary representing the Minister for Health
Response time
14 days
2) The contract for communications services for the transfer of maternity services from Woodside Hospital to Kaleeya Hospital cost approximately $29,000. This included advertisements in local newspapers totalling approximately $9,000. The remaining approximately $20,000 was spent on activities including the development of new welcome packs for mothers, the updating and/or development of information materials for patients and other audiences, the preparation of some media releases to alert the community to the new arrangements and facilities, and a function for staff and the hospital community. Much of the work - including the photography and design for posters, brochures and the welcome pack information, and the preparation of some media releases - was done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities, such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital, have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number posters and a media release, and provided the venue. 3) The outcome was to develop and implement a communications plan that would ensure that all stakeholders, including the local community, had accurate and sufficient information about the new facility to ensure a smooth transition of services. 4) Department of Health. 5) No. 6) Not applicable.
3) The outcome was to develop and implement a communications plan that would ensure that all stakeholders, including the local community, had accurate and sufficient information about the new facility to ensure a smooth transition of services. 4) Department of Health. 5) No. 6) Not applicable.
4) Department of Health. 5) No. 6) Not applicable.
5) No. 6) Not applicable.
6) Not applicable.
3) The outcome was to develop and implement a communications plan that would ensure that all stakeholders, including the local community, had accurate and sufficient information about the new facility to ensure a smooth transition of services. 4) Department of Health. 5) No. 6) Not applicable.
4) Department of Health. 5) No. 6) Not applicable.
5) No. 6) Not applicable.
6) Not applicable.
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