❓ Ms. Mettam questions the total expenditure and breakdown of costs for the 'Building for Tomorrow' advertising campaign. The government responds with the total spend to June 30, 2024.
AnsweredQoN 1259Legislative Assembly
QuestionView source ↗
I refer to the Government's Building for Tomorrow advertising campaign, and I ask : (a) How much has been spent in total on the Building for Tomorrow campaign; and (b) How much has been spent in each of the following categories: (i) Social media advertising; (ii) Influencer marketing; (iii) Out of Home advertising; (iv) Newspaper advertising; (v) TV and radio advertising; (vi) Promotional materials; (vii) Website domain registration; (viii) Production for TV, radio, and other campaign assets; and (ix) Fees paid to external agencies including but not limited to media buyers, advertising agencies, and campaign agencies?
AnswerView source ↗
Answered
15 October 2024
Responded by
Minister for Transport
Response time
6 days
(a)-(b) Total spend to 30 June 2024 is $16.1 million, representing less than 0.1 per cent of our Government’s the transport infrastructure spend.
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