Hon. Donna Faragher asks about the estimated direct expenditure for the Red Bull Air Race, excluding media. Hon. Adele Farina responds with figures for visitor expenditure, local spend by Red Bull, and media exposure value, detailing the estimated number and categories of visitors.

AnsweredQoN 648Legislative Council
Asked
29 August 2006
Portfolio
Tourism

QuestionView source ↗

RED BULL AIR RACE - EXPENDITURE
(1) What is the total estimated direct expenditure - not including media - expected for the Red Bull Air Race? (2) How was this amount calculated? Hon ADELE FARINA

AnswerView source ↗

I thank the member for some notice of this question. (1)-(2) In its first year, the Red Bull Air Race and Festival is expected to generate an incremental visitor expenditure of $5.292 million, as well as a local spend by Red Bull of an additional $1 million, resulting in an estimated economic impact for Western Australia of $6.292 million. This estimate is based on the event attracting to this state a total of 3 295 additional visitors. These are 755 event-related visitors such as competitors, crew etc; 40 media; 500 sponsors and corporate-related visitors; and 2 000 interstate and international spectators. In addition, it is estimated that the state will receive media exposure to the value of $3.267 million in the first year.
(2) How was this amount calculated? Hon ADELE FARINA replied: I thank the member for some notice of this question. (1)-(2) In its first year, the Red Bull Air Race and Festival is expected to generate an incremental visitor expenditure of $5.292 million, as well as a local spend by Red Bull of an additional $1 million, resulting in an estimated economic impact for Western Australia of $6.292 million. This estimate is based on the event attracting to this state a total of 3 295 additional visitors. These are 755 event-related visitors such as competitors, crew etc; 40 media; 500 sponsors and corporate-related visitors; and 2 000 interstate and international spectators. In addition, it is estimated that the state will receive media exposure to the value of $3.267 million in the first year.
Hon ADELE FARINA replied: I thank the member for some notice of this question. (1)-(2) In its first year, the Red Bull Air Race and Festival is expected to generate an incremental visitor expenditure of $5.292 million, as well as a local spend by Red Bull of an additional $1 million, resulting in an estimated economic impact for Western Australia of $6.292 million. This estimate is based on the event attracting to this state a total of 3 295 additional visitors. These are 755 event-related visitors such as competitors, crew etc; 40 media; 500 sponsors and corporate-related visitors; and 2 000 interstate and international spectators. In addition, it is estimated that the state will receive media exposure to the value of $3.267 million in the first year.
I thank the member for some notice of this question. (1)-(2) In its first year, the Red Bull Air Race and Festival is expected to generate an incremental visitor expenditure of $5.292 million, as well as a local spend by Red Bull of an additional $1 million, resulting in an estimated economic impact for Western Australia of $6.292 million. This estimate is based on the event attracting to this state a total of 3 295 additional visitors. These are 755 event-related visitors such as competitors, crew etc; 40 media; 500 sponsors and corporate-related visitors; and 2 000 interstate and international spectators. In addition, it is estimated that the state will receive media exposure to the value of $3.267 million in the first year.
(1)-(2) In its first year, the Red Bull Air Race and Festival is expected to generate an incremental visitor expenditure of $5.292 million, as well as a local spend by Red Bull of an additional $1 million, resulting in an estimated economic impact for Western Australia of $6.292 million. This estimate is based on the event attracting to this state a total of 3 295 additional visitors. These are 755 event-related visitors such as competitors, crew etc; 40 media; 500 sponsors and corporate-related visitors; and 2 000 interstate and international spectators. In addition, it is estimated that the state will receive media exposure to the value of $3.267 million in the first year.

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