❓ A WA parliamentary question regarding the Barnett Government's sponsorship of the Hopman Cup, specifically focusing on Asian media coverage and the value of that coverage to Western Australia's tourism.
AnsweredQoN 7112Legislative Assembly
QuestionView source ↗
In relation to the Barnett Government’s sponsorship of the Hopman Cup, I ask:
(a) how many professional journalists from Asia, and from which countries, were brought to Perth for the Hopman Cup; and
(b) what value adding media about Perth has since appeared in mainstream, reputable Asian media?
(a) how many professional journalists from Asia, and from which countries, were brought to Perth for the Hopman Cup; and
(b) what value adding media about Perth has since appeared in mainstream, reputable Asian media?
AnswerView source ↗
Answered
20 March 2012
Responded by
Minister for Tourism
Response time
28 days
(a) Hopman Cup Pty Ltd advised that three journalists from China and one from South Korea attended the 2012 Hopman Cup (XXIV). While no financial assistance was provided for these journalists as part of the Government's sponsorship of the event, Tourism Western Australia worked closely with Hopman Cup Pty Ltd to secure the involvement of China's Li Na (women's world number five and 2011 French Open Champion) in the tournament in order to generate interest from Asian media.
(b) Tourism Western Australia has not undertaken research on coverage in the Asian media for the 2012 Hyundai Hopman Cup. However, the agency is aware that China's Xinhau News has run nine online articles on XinhuaNet.com relating to this year's event. The Xinhau News Agency is the official press agency of the government of the People's Republic of China (PRC) and the largest centre for collecting information and press conferences in the PRC.
Independent Media Impact research commissioned by Tourism Western Australia on the 2011 Hyundai Hopman Cup (XXIII) also showed that the event delivered 2,046 hours of television broadcast into China, Hong Kong, India, Malaysia, Korea, Singapore and Indonesia. The estimated advertising equivalent media value of this exposure for Western Australia is over $74 million.
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(b) Tourism Western Australia has not undertaken research on coverage in the Asian media for the 2012 Hyundai Hopman Cup. However, the agency is aware that China's Xinhau News has run nine online articles on XinhuaNet.com relating to this year's event. The Xinhau News Agency is the official press agency of the government of the People's Republic of China (PRC) and the largest centre for collecting information and press conferences in the PRC.
Independent Media Impact research commissioned by Tourism Western Australia on the 2011 Hyundai Hopman Cup (XXIII) also showed that the event delivered 2,046 hours of television broadcast into China, Hong Kong, India, Malaysia, Korea, Singapore and Indonesia. The estimated advertising equivalent media value of this exposure for Western Australia is over $74 million.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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