❓ A WA parliamentary question on notice investigates the social media presence, usage, and costs associated with agencies, departments, and government-trading enterprises within the Minister's portfolio of Training and Workforce Development, Water, and Forestry. The responses reveal varying levels of social media engagement and associated expenses.
AnsweredQoN 1046Legislative Assembly
Asked
14 August 2013
Member
Portfolio
Training and Workforce Development; Water; Forestry
QuestionView source ↗
In relation to all agencies, departments and government-trading enterprises within the Minister’s portfolio of responsibilities, I ask: (a) does the agency, department or government-trading enterprise maintain a social media presence; (b) what is the social media site or sites which the organisation regularly uses; (c) when did the organization commence using the social media site or sites; (d) what is the general nature of the organisation’s use of the social media site or sites; and (e) what is the total cost, if any, of the organisation’s presence on social media sites?
AnswerView source ↗
Answered
17 September 2013
Responded by
Minister for Training and Workforce Development; Water; Forestry
Response time
34 days
DEPARTMENT OF WATER
(a) No
(b) - (e) Not applicable
AQWEST
(a) No
(b) - (e) Not applicable
BUSSELTON WATER
(a) No
(b) - (e) Not applicable
WATER CORPORATION
(a) Yes
(b) Facebook, Twitter, YouTube
(c) Facebook November 2010
Twitter April 2010
YouTube May 2010
(d) The Water Corporation's social media sites are maintained by its Communications Team and used to support external corporate messages and priorities, engage with the community on business matters and issues, share timely customer driven content and respond to customer enquiries during business hours
(e) No additional costs
DEPARTMENT OF EDUCATION SERVICES
(a) No
(b) - (e) Not applicable
DEPARTMENT OF TRAINING AND WORKFORCE DEVELOPMENT
(a) Yes
(b) (i) Facebook
(ii) Twitter
(iii) YouTube
(iv) LinkedIn
(v) Blogs
(vi) Smartphone applications
(c) (i) August 2009
(ii) February 2011
(iii) March 2011
(iv) February 2013
(v) December 2011
(vi) August 2012
(d) Social media is used by DTWD to promote products and services, build relationships with stakeholders and share information.
(e) In the 2012-2013 financial year, DTWD spent $32,250 on placement and advertising costs to maintain a presence on social media, for a short-term advertising campaign to promote apprenticeships and traineeships on Facebook between February and March 2013.
CENTRAL INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook
(ii) Pintrest
(iii) YouTube
(iv) Twitter
(c) (i) 2010
(ii) 2011
(iii) 2012
(iv) 2013
(d) The general nature of the Central Institute's use of social media is to inform current and prospective students of new courses, fees and the type of work our students are doing in the course of their studies.
(e) In the 2012-2013 financial year Central Institute of Technology spent $500 on placement and advertising costs to maintain a presence on social media sites.
CHALLENGER INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook
(ii) YouTube
(c) (i) December 2011
(ii) January 2010
(d) (i) Challenger Institute of Technology has two official Facebook pages. ChallengerWeb is targeted at current/prospective local students and ChallengerInternational is targeted at current/prospective international students. The Facebook pages promote and disseminate latest news, student events, training sector highlights and important dates, such as application and enrolment periods.
(ii) Challenger Institute's YouTube channel hosts informative, instructional and promotional videos about Challenger Institute and its training programs. The YouTube channel allows for easy access to these videos via links on websites, Facebook and other online/digital mediums.
(e) In the 2012-2013 financial year, Challenger Institute spent $13,940 on placement and advertising costs to maintain a presence on social media sites.
C Y O'CONNOR INSTITUTE
(a) Yes
(b) Facebook
(c) March 2011
(d) To promote upcoming courses and create awareness of CY O'Connor Institute within the community.
(e) In the 2012-2013 financial year, C Y O'Connor Institute spent $150 on placement and advertising to maintain a presence on social media sites.
DURACK INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook
(ii) YouTube
(iii) Twitter
(c) April 2012
(d) (i)-(iii) For informational and promotional purposes.
(e) Nil
GOLDFIELDS INSTITUTE OF TECHNOLOGY
(a) Yes
(b) Facebook
(c) 1 July 2012
(d) Facebook is utilised to promote programs, events, activities and news items relating to the Institute.
(e) Nil
GREAT SOUTHERN INSTITUTE OF TECHNOLOGY
(a) Yes.
(b) Facebook
(c) 13 September 2012
(d) The general nature of Great Southern Institute of Technology's use of Facebook is to promote courses and provide a vibrant interactive platform to engage current and prospective students.
(e) Nil
KIMBERLEY TRAINING INSTITUTE
(a) Yes
(b) (i) Facebook
(ii) Twitter
(iii) YouTube
(c) September 2011
(d) (i)-(iii) The general nature of Kimberley Training Institute's use of social media sites is to provide information to its clients (students and employers) and stakeholders, promote KTI products and services, and identify and distribute good news stories.
(e) In the 2012-2013 financial year Kimberley Training Institute spent $151.59 on placement and advertising costs to maintain a presence on social media sites.'
PILBARA INSTITUTE
(a) No
(b) - (e) Not applicable
POLYTECHNIC WEST
(a) Yes
(b) (i) Facebook
(ii) Twitter
(iii) YouTube
(c) February 2012
(d) (i) This platform is used for communication with current and prospective
students and the publishing of news, events, photos and achievements.
(ii) This platform is used for communication with current and prospective
students, and links to items posted on Polytechnic West's Facebook page.
(iii) This platform is used for the posting of videos, usually of events or
interviews with students about a particular course of study. It is often linked with Facebook by publishing stories on Facebook that point to a video uploaded to the Polytechnic West YouTube channel.
(e) In the 2012-2013 financial year, Polytechnic West spent $9749.69 on placement and advertising costs to maintain a presence on social media sites.
SOUTH WEST INSTITUTE OF TECHNOLOGY
(a) No
(b) - (e) Not applicable
WEST COAST INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook (used occasionally as part of recruitment campaigns via paid advertising)
(ii) Twitter
(iii) YouTube
(iv) LinkedIn and
(v) iPhone application.
(c) (i)-(iv) September 2010
(v) September 2012
(d) The social media platforms are used to inform existing and prospective students, industry and key stakeholders about relevant Institute information such as application dates, student success stories, upcoming events and general news.
(e) In the 2012-2013 financial year, West Coast Institute spent $1249.29 on placement and advertising costs to maintain a presence on social media sites.
BUILDING CONSTRUCTION INDUSTRY TRAINING FUND
(a) Yes.
(b) Youtube.
(c) Approximately 12 months ago.
(d) The Construction Training Fund has established a Youtube login for construction training at which people can access an information video promoting careers in the construction industry. The content is secure and cannot be copied or amended in any way.
(e) No cost as existing marketing material was used.
FOREST PRODUCT COMMISSION
(a) - (e) The FPC previously established sites on FaceBook, LinkedIn, Twitter and YouTube however they have not been actively maintained since 2011.
(a) No
(b) - (e) Not applicable
AQWEST
(a) No
(b) - (e) Not applicable
BUSSELTON WATER
(a) No
(b) - (e) Not applicable
WATER CORPORATION
(a) Yes
(b) Facebook, Twitter, YouTube
(c) Facebook November 2010
Twitter April 2010
YouTube May 2010
(d) The Water Corporation's social media sites are maintained by its Communications Team and used to support external corporate messages and priorities, engage with the community on business matters and issues, share timely customer driven content and respond to customer enquiries during business hours
(e) No additional costs
DEPARTMENT OF EDUCATION SERVICES
(a) No
(b) - (e) Not applicable
DEPARTMENT OF TRAINING AND WORKFORCE DEVELOPMENT
(a) Yes
(b) (i) Facebook
(ii) Twitter
(iii) YouTube
(iv) LinkedIn
(v) Blogs
(vi) Smartphone applications
(c) (i) August 2009
(ii) February 2011
(iii) March 2011
(iv) February 2013
(v) December 2011
(vi) August 2012
(d) Social media is used by DTWD to promote products and services, build relationships with stakeholders and share information.
(e) In the 2012-2013 financial year, DTWD spent $32,250 on placement and advertising costs to maintain a presence on social media, for a short-term advertising campaign to promote apprenticeships and traineeships on Facebook between February and March 2013.
CENTRAL INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook
(ii) Pintrest
(iii) YouTube
(iv) Twitter
(c) (i) 2010
(ii) 2011
(iii) 2012
(iv) 2013
(d) The general nature of the Central Institute's use of social media is to inform current and prospective students of new courses, fees and the type of work our students are doing in the course of their studies.
(e) In the 2012-2013 financial year Central Institute of Technology spent $500 on placement and advertising costs to maintain a presence on social media sites.
CHALLENGER INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook
(ii) YouTube
(c) (i) December 2011
(ii) January 2010
(d) (i) Challenger Institute of Technology has two official Facebook pages. ChallengerWeb is targeted at current/prospective local students and ChallengerInternational is targeted at current/prospective international students. The Facebook pages promote and disseminate latest news, student events, training sector highlights and important dates, such as application and enrolment periods.
(ii) Challenger Institute's YouTube channel hosts informative, instructional and promotional videos about Challenger Institute and its training programs. The YouTube channel allows for easy access to these videos via links on websites, Facebook and other online/digital mediums.
(e) In the 2012-2013 financial year, Challenger Institute spent $13,940 on placement and advertising costs to maintain a presence on social media sites.
C Y O'CONNOR INSTITUTE
(a) Yes
(b) Facebook
(c) March 2011
(d) To promote upcoming courses and create awareness of CY O'Connor Institute within the community.
(e) In the 2012-2013 financial year, C Y O'Connor Institute spent $150 on placement and advertising to maintain a presence on social media sites.
DURACK INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook
(ii) YouTube
(iii) Twitter
(c) April 2012
(d) (i)-(iii) For informational and promotional purposes.
(e) Nil
GOLDFIELDS INSTITUTE OF TECHNOLOGY
(a) Yes
(b) Facebook
(c) 1 July 2012
(d) Facebook is utilised to promote programs, events, activities and news items relating to the Institute.
(e) Nil
GREAT SOUTHERN INSTITUTE OF TECHNOLOGY
(a) Yes.
(b) Facebook
(c) 13 September 2012
(d) The general nature of Great Southern Institute of Technology's use of Facebook is to promote courses and provide a vibrant interactive platform to engage current and prospective students.
(e) Nil
KIMBERLEY TRAINING INSTITUTE
(a) Yes
(b) (i) Facebook
(ii) Twitter
(iii) YouTube
(c) September 2011
(d) (i)-(iii) The general nature of Kimberley Training Institute's use of social media sites is to provide information to its clients (students and employers) and stakeholders, promote KTI products and services, and identify and distribute good news stories.
(e) In the 2012-2013 financial year Kimberley Training Institute spent $151.59 on placement and advertising costs to maintain a presence on social media sites.'
PILBARA INSTITUTE
(a) No
(b) - (e) Not applicable
POLYTECHNIC WEST
(a) Yes
(b) (i) Facebook
(ii) Twitter
(iii) YouTube
(c) February 2012
(d) (i) This platform is used for communication with current and prospective
students and the publishing of news, events, photos and achievements.
(ii) This platform is used for communication with current and prospective
students, and links to items posted on Polytechnic West's Facebook page.
(iii) This platform is used for the posting of videos, usually of events or
interviews with students about a particular course of study. It is often linked with Facebook by publishing stories on Facebook that point to a video uploaded to the Polytechnic West YouTube channel.
(e) In the 2012-2013 financial year, Polytechnic West spent $9749.69 on placement and advertising costs to maintain a presence on social media sites.
SOUTH WEST INSTITUTE OF TECHNOLOGY
(a) No
(b) - (e) Not applicable
WEST COAST INSTITUTE OF TECHNOLOGY
(a) Yes
(b) (i) Facebook (used occasionally as part of recruitment campaigns via paid advertising)
(ii) Twitter
(iii) YouTube
(iv) LinkedIn and
(v) iPhone application.
(c) (i)-(iv) September 2010
(v) September 2012
(d) The social media platforms are used to inform existing and prospective students, industry and key stakeholders about relevant Institute information such as application dates, student success stories, upcoming events and general news.
(e) In the 2012-2013 financial year, West Coast Institute spent $1249.29 on placement and advertising costs to maintain a presence on social media sites.
BUILDING CONSTRUCTION INDUSTRY TRAINING FUND
(a) Yes.
(b) Youtube.
(c) Approximately 12 months ago.
(d) The Construction Training Fund has established a Youtube login for construction training at which people can access an information video promoting careers in the construction industry. The content is secure and cannot be copied or amended in any way.
(e) No cost as existing marketing material was used.
FOREST PRODUCT COMMISSION
(a) - (e) The FPC previously established sites on FaceBook, LinkedIn, Twitter and YouTube however they have not been actively maintained since 2011.
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