❓ WA Parliamentary Question on Notice regarding the cost and breakdown of the 'All Aboard' advertising campaign for the Airport Line, including agency fees and platform spending. The PTA's response details the agency involved, contract costs, and advertising spend across various platforms.
AnsweredQoN 587Legislative Assembly
QuestionView source ↗
I refer to the "All Aboard" media advertising campaign to encourage patronage on the Airport Line (METRONET Forrestfield Airport Line): (a) Was a creative media agency hired to develop the advertisement or was the project entirely internal? If a creative agency was hired: (i) What is the name of the agency; (ii) What was the cost of contract; and (iii) What is the length of the contract; (b) How much money has gone to the following platforms in advertising for the campaign: (i) Tiktok; (ii) Snapchat; (iii) Meta: (A) Instagram; and (B) Facebook; (iv) Online advertising; (v) Physical media; (vi) Television; and (vii) Streaming services or catch-up television streaming services; and (c) Was there a specific budget for special effects and if yes, please detail the breakdown in spend?
AnswerView source ↗
Answered
23 November 2022
Responded by
Minister for Transport; Planning; Ports
Response time
9 days
(a), (c) The Public Transport Authority’s (PTA) existing creative media agency, Rare, developed the campaign, in association with internal PTA resources. This work was undertaken as part of their broader contracted scope of work within the agency.
The portion of the PTA’s existing advertising contract that was used to develop and produce the creative for the Airport Line advertising campaign was $556,000.
The contract with “Rare” began on 9 December 2019 and runs until 8 December 2022. The initial brief to “Rare” for the Airport Line campaign was given on 25 February 2022.
(b) (i) $10,000
(ii) Nil.
(iii) (a) $4,500
(b) $$20,000
(iv) $6,000
(v) $26,000
(vi) $240,000
(vii) $40,000
The portion of the PTA’s existing advertising contract that was used to develop and produce the creative for the Airport Line advertising campaign was $556,000.
The contract with “Rare” began on 9 December 2019 and runs until 8 December 2022. The initial brief to “Rare” for the Airport Line campaign was given on 25 February 2022.
(b) (i) $10,000
(ii) Nil.
(iii) (a) $4,500
(b) $$20,000
(iv) $6,000
(v) $26,000
(vi) $240,000
(vii) $40,000
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.