❓ A Western Australian parliamentary Question on Notice regarding the costs and performance indicators of Western Power and Synergy's 'Switch the Future' campaign. The Minister provides a breakdown of expenses and outlines the metrics used to assess the campaign's success.
AnsweredQoN 356Legislative Council
QuestionView source ↗
SWITCH THE FUTURE CAMPAIGN — COSTS
I refer to Western Power and Synergy’s Switch the Future campaign. (1) How much has been spent on the following to date — (a) television advertising; (b) radio advertising; (c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research? (2) Is this campaign ongoing; and, if not, when will it end? (3) What performance indicators were used to ascertain the success or otherwise of this campaign? Hon PETER COLLIER
I refer to Western Power and Synergy’s Switch the Future campaign. (1) How much has been spent on the following to date — (a) television advertising; (b) radio advertising; (c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research? (2) Is this campaign ongoing; and, if not, when will it end? (3) What performance indicators were used to ascertain the success or otherwise of this campaign? Hon PETER COLLIER
AnswerView source ↗
I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(1) How much has been spent on the following to date — (a) television advertising; (b) radio advertising; (c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research? (2) Is this campaign ongoing; and, if not, when will it end? (3) What performance indicators were used to ascertain the success or otherwise of this campaign? Hon PETER COLLIER replied: I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(b) radio advertising; (c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research?
(c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research?
(d) web advertising, including the website; (e) administering the program; and (f) market research?
(e) administering the program; and (f) market research?
(f) market research?
(3) What performance indicators were used to ascertain the success or otherwise of this campaign? Hon PETER COLLIER replied: I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
Hon PETER COLLIER replied: I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000.
(d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000.
(e) $11 000 per month and business as usual resources as required; and (f) $85 000.
(f) $85 000.
(3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(1) How much has been spent on the following to date — (a) television advertising; (b) radio advertising; (c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research? (2) Is this campaign ongoing; and, if not, when will it end? (3) What performance indicators were used to ascertain the success or otherwise of this campaign? Hon PETER COLLIER replied: I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(b) radio advertising; (c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research?
(c) newspaper and print advertising; (d) web advertising, including the website; (e) administering the program; and (f) market research?
(d) web advertising, including the website; (e) administering the program; and (f) market research?
(e) administering the program; and (f) market research?
(f) market research?
(3) What performance indicators were used to ascertain the success or otherwise of this campaign? Hon PETER COLLIER replied: I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
Hon PETER COLLIER replied: I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
I thank the honourable member for some notice of the question. (1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(1) (a) $1 058 528.50; (b) $80 570.23; (c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000. (2) Yes, the campaign is ongoing. (3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
(c) $241 792.21; (d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000.
(d) $25 230; (e) $11 000 per month and business as usual resources as required; and (f) $85 000.
(e) $11 000 per month and business as usual resources as required; and (f) $85 000.
(f) $85 000.
(3) The performance indicators used to evaluate the campaign are campaign awareness in the community, brand linkage, message take-out and customer behaviour response.
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