❓ A member of parliament questions Tourism WA about the awarding of a contract to a Sydney-based agency for a marketing campaign, focusing on cost, rationale, and contract details.
AnsweredQoN 1987Legislative Council
QuestionView source ↗
I refer to Tourism WA’s new $5.6 million brand and marketing campaign, and ask -
(1) How much will be paid to HOST for the brand positioning of the Extraordinary Taxi Ride as the first marketing campaign under the Experience Extraordinary brand?
(2) Why was the contract awarded to a Sydney-based creative agency rather than Western Australian Agency?
(3) How long is the contract for, and what is required of HOST under the terms of the contract?
(1) How much will be paid to HOST for the brand positioning of the Extraordinary Taxi Ride as the first marketing campaign under the Experience Extraordinary brand?
(2) Why was the contract awarded to a Sydney-based creative agency rather than Western Australian Agency?
(3) How long is the contract for, and what is required of HOST under the terms of the contract?
AnswerView source ↗
Answered
20 April 2010
Responded by
Minister for Environment representing the Minister for Tourism
Response time
47 days
(1) In 2009/10 Host will be paid $132 000 for the brand positioning work in relation to the Extraordinary Taxi Ride campaign.
(2) Host won a competitive national tender and was evaluated by the tender panel on a range of criteria, including creativity and value for money.
(3) The term of the contract is for two years with three, one year extension options exercisable at Tourism Western Australia's discretion. Host is required to provide strategic marketing, creative and media services.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
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(2) Host won a competitive national tender and was evaluated by the tender panel on a range of criteria, including creativity and value for money.
(3) The term of the contract is for two years with three, one year extension options exercisable at Tourism Western Australia's discretion. Host is required to provide strategic marketing, creative and media services.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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