❓ A WA parliamentary question seeks details on the cost and scope of the TABtouch advertising campaign featuring Gene Simmons. The answer provides some information but withholds specific cost breakdowns due to commercial sensitivity.
AnsweredQoN 881Legislative Assembly
QuestionView source ↗
I refer to the TAB Touch advertising promotion featuring Gene Simmons, and I ask: (a) How many advertisements did Gene Simmons feature in; (b) What was the overall cost of each advertisement; (c) How much did it cost to engage Gene Simmons: (i) Please provide a breakdown of costs (including any on-going) paid to Gene Simmons; and (d) Which advertising company was contracted to produce these advertisements?
AnswerView source ↗
Answered
12 October 2023
Responded by
Minister for Racing and Gaming
Response time
8 days
(a) Gene Simmons was employed to record a song, which has been used in all subsequent audio channels, and featured in five television advertisements – TABtouch then created digital versions.
(b) The contract between Gene Simmons and TABtouch’s agency partner Clemenger BBDO Sydney was not broken down on a per-advertisement basis.
(c) The total cost of engaging Gene to record the song, five television creative executions and the use of his likeness across all media channels for a two-year period from February 2022 to February 2024 is commercially sensitive and bound by the terms of the contract.
(i)This information is commercially sensitive and bound by the terms of the contract.
(d) Clemenger BBDO is TABtouch’s contracted creative agency.
(b) The contract between Gene Simmons and TABtouch’s agency partner Clemenger BBDO Sydney was not broken down on a per-advertisement basis.
(c) The total cost of engaging Gene to record the song, five television creative executions and the use of his likeness across all media channels for a two-year period from February 2022 to February 2024 is commercially sensitive and bound by the terms of the contract.
(i)This information is commercially sensitive and bound by the terms of the contract.
(d) Clemenger BBDO is TABtouch’s contracted creative agency.
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