❓ The Minister for Tourism reports on the positive impact of the Australian Tourism Exchange (ATE) in Perth and the government's strategy to leverage the film 'Australia' for tourism promotion, including a $1 million investment.
AnsweredQoN 330Legislative Assembly
QuestionView source ↗
TOURISM PROMOTION
(1) Can the minister inform the house of the impact of the Australian Tourism Exchange that is being undertaken in my electorate this week? (2) Can the minister provide any advice on the value adding of the motion picture film Australia ? Ms S.M. McHALE
(1) Can the minister inform the house of the impact of the Australian Tourism Exchange that is being undertaken in my electorate this week? (2) Can the minister provide any advice on the value adding of the motion picture film Australia ? Ms S.M. McHALE
AnswerView source ↗
(1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
(2) Can the minister provide any advice on the value adding of the motion picture film Australia ? Ms S.M. McHALE replied: (1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
Ms S.M. McHALE replied: (1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
(1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
(2) Can the minister provide any advice on the value adding of the motion picture film Australia ? Ms S.M. McHALE replied: (1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
Ms S.M. McHALE replied: (1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
(1)-(2) I thank the member for his question and for his support of tourism. As I have indicated to the house, this week there are more than 2 300 guests at the ATE, which has received a $2.5 million investment from the Carpenter government. We anticipate that it will directly boost the state’s economy by well over $10 million. More importantly perhaps, it will generate hundreds of millions of dollars in future tourism business. The ATE has been a great success, member for Perth. It has provided an opportunity for all Australian tourism businesses to showcase their products and services to strengthen the business relationship with both Eastern and Western Hemisphere buyers-people who actually buy and then promote the product. Seventeen hundred Australian sellers and more than 650 overseas buyers have congregated here in Perth. I have walked the trade show floor over the past few days. The enthusiasm and professionalism of our Western Australian operators in showcasing our state as a world-class destination have been fantastic. I acknowledge and pay tribute to the WA operators and applaud their efforts. Around 375 of those international buyers and media delegates will experience WA at different levels. More than 70 different itineraries go out throughout the state, including for Ningaloo Reef, Broome, Albany and Esperance. That work will in turn generate future bookings and deliver millions of dollars in tourism spend. I am thrilled to report back to the house that the eyes of the world were on Perth through the ATE and we have delivered an exceptionally good ATE. It has received overwhelmingly positive feedback and some have even stated that it has been the best ever. Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
Delegates have shown unanimous understanding and support in light of the current gas shortage, and hotels across Perth are to be congratulated for the way they have approached the situation. With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
With regard to the film Australia , we recognise that the filming in WA of Baz Luhrmann’s film is a once-in-a-lifetime opportunity to capitalise on potential tourism. That is why we invested half a million dollars to secure part of the making of the film here in Western Australia. That would not have happened without the direct investment of that money by the Carpenter government, which was done to make sure we could showcase the Kimberley to the rest of the world. An amazing epic movie will be released in November that will show WA’s stunning outback, particularly, as I said, the Kimberley region. Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
Last Saturday at the ATE I announced that our government would spend $1 million in Australia and in our overseas markets on promoting and developing marketing initiatives both in Australia and in our key overseas markets, including the United Kingdom. We are working with Tourism Australia to leverage its funds to maximise the opportunity. We are also collectively working with 20th Century Fox to promote Western Australia. I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
I can report to the house that ATE is and has been a great success, feedback has been amazingly positive and the Western Australian operators have excelled themselves in showcasing Western Australia. The hotels have pulled together and sponsored the event so that we can maintain our reputation as a world-class destination. We will promote Western Australia through leveraging the film Australia to the best of our ability.
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