Question regarding government advertising expenditure on various digital platforms by the Police and Road Safety Commission in 2016-17 and 2017-18. The answer provides a breakdown of spending on Facebook, Instagram, Google Adwords, The West Australian, and PerthNow.

AnsweredQoN 3517Legislative Assembly
Asked
14 August 2018
Portfolio
Police; Road Safety

QuestionView source ↗

In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?

AnswerView source ↗

Answered
9 October 2018
Responded by
Minister for Police; Road Safety
Response time
12 days
The Road Safety Commision advise that in 2016-17, $104,371 was spent on Facebook, $730 on Instagram, $17,624 on Google Adwords, $85,457 on the West Australian, and $20,347 on PerthNow, excluding GST. In 2017-18, excluding GST, $53,872 was spent on Facebook, $828 on Google Adwords, $53 on Instagram, $3,402 on PerthNow, and $53,770 on The West Australian.
The Western Australian Police Force advise that in 2016-17, $20,408.85 was spent on Google Adwords, $18,000 on The West Australian, and $47,649.64 on Facebook, while in 2017-18 $12,076.00 was spend on Facebook. (All figures excluding GST).

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