❓ A WA parliamentary question seeks details on the expenditure and regional focus of the 'Wander out Yonder' tourism campaign. The Minister provides a breakdown of spending across different media and confirms cooperative marketing campaigns are underway.
AnsweredQoN 6283Legislative Assembly
QuestionView source ↗
I refer to your media release on 1 June 2020, launching the "Wander out Yonder" campaign, and I ask: (a) How much of the $2 million for this campaign has been spent; (b) Please provide details on the amounts spent for the following: (i) Radio; (ii) Digital; (iii) Partnerships; and (iv) Print; (c) For question b (i-iv), what is the expected spend for each at the conclusion of the campaign; (d) Please list the regional towns in the North West which have been featured in advertising in this campaign; (e) What is the amount spent on advertising for each town listed in (d); and (f) Have 'co-operative marketing campaigns, including holiday offers across
hotels, holiday parks, campervans and a variety of tours and
experiences' commenced: (i) If yes to (f) which specific offers have been marketed during this campaign; (ii) Please list which offers are associated with specific regional towns in the North West; and (iii) If no to (f) what is the explanation for the delay?
hotels, holiday parks, campervans and a variety of tours and
experiences' commenced: (i) If yes to (f) which specific offers have been marketed during this campaign; (ii) Please list which offers are associated with specific regional towns in the North West; and (iii) If no to (f) what is the explanation for the delay?
AnswerView source ↗
Answered
12 August 2020
Responded by
Minister for Tourism
Response time
2 days
(a) Approximately 80 per cent.
(b)(i) Radio $127 200
(b)(ii) Digital $269 600
(b)(iii) Partnerships $950 000
(b)(iv) Print $115 200
(c)(i) Radio $159 000
(c)(ii) Digital $337 000
(c)(iii) Partnerships $950 000
(c)(iv) Print $144 000
(d) The campaign advertisements feature different experiences and tourism operators, not towns.
(e) Not applicable.
(f) Yes.
(f)(i) Specific offers include Top Parks holiday parks, RAC WA holiday parks and resorts; Accor properties; Britz campervan road trips; Viva Holidays (Helloworld) East Kimberley, Broome and Exmouth packages; and Virgin Australia airfares to Broome and Kununurra.
(f)(ii) All offers are associated with regional towns in the North West.
(f)(iii) Not applicable.
(b)(i) Radio $127 200
(b)(ii) Digital $269 600
(b)(iii) Partnerships $950 000
(b)(iv) Print $115 200
(c)(i) Radio $159 000
(c)(ii) Digital $337 000
(c)(iii) Partnerships $950 000
(c)(iv) Print $144 000
(d) The campaign advertisements feature different experiences and tourism operators, not towns.
(e) Not applicable.
(f) Yes.
(f)(i) Specific offers include Top Parks holiday parks, RAC WA holiday parks and resorts; Accor properties; Britz campervan road trips; Viva Holidays (Helloworld) East Kimberley, Broome and Exmouth packages; and Virgin Australia airfares to Broome and Kununurra.
(f)(ii) All offers are associated with regional towns in the North West.
(f)(iii) Not applicable.
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