❓ A WA parliamentary question regarding Transperth advertising for Sexpo, including booking details, approval process, complaints, and revenue generated. The Minister and staff were made aware after complaints.
AnsweredQoN 783Legislative Assembly
QuestionView source ↗
In relation to Transperth advertising which promoted "Sexpo", a sex industry convention on May 5-7 2017: (a) when were these ads booked with Transperth; (b) how many Transperth vehicles or properties did these ads appear on; (c) what was the approval process for this advertising placement; (d) was the Minister made aware of the content of the advertising; (e) was the Minister's staff made aware of the content of the advertising; (f) did Transperth receive any complaints received about this advertising: (i) if yes, how many complaints were received and what action was taken; and (g) how much revenue did Transperth received from this advertising campaign?
AnswerView source ↗
Answered
8 August 2017
Responded by
Minister for Transport
Response time
8 days
(a) The advertisement was booked via APN Outdoor (Transperth’s third party advertising contractor) on 5 April 2017.
(b) 25 buses each having a single external advertisement.
(c) The advertisement was referred by APN Outdoor to the Outdoor Media Association to ensure compliance with the advertising industry standards and codes before posting.
(d) Yes, after the receipt of some complaints.
(e) Yes, after the receipt of some complaints.
(f) Yes.
(i) 18. Transperth requested APN Outdoor to remove the advertisements.
(g) $24,082.50.
(b) 25 buses each having a single external advertisement.
(c) The advertisement was referred by APN Outdoor to the Outdoor Media Association to ensure compliance with the advertising industry standards and codes before posting.
(d) Yes, after the receipt of some complaints.
(e) Yes, after the receipt of some complaints.
(f) Yes.
(i) 18. Transperth requested APN Outdoor to remove the advertisements.
(g) $24,082.50.
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