❓ Question regarding the implementation of government procurement policies for WA talent in government-funded production projects, specifically the WA Tourism ad campaign. The answer cites commercial sensitivity and provides general assurances of commitment to local participation.
AnsweredQoN 550Legislative Assembly
QuestionView source ↗
I refer to recent concerns raised by constituents and industry stakeholders regarding the actual implementation of government procurement policies related to the engagement of Western Australian talent and crew for major government-funded production projects. There are reports and perceptions that, although there is a stated commitment to employ approximately 70% Western Australian personnel on these projects, most of the roles offered to local talent may be at the junior or less skilled end of the production spectrum, with higher-value and senior roles filled by non-Western Australians. Ensuring transparency and accountability in contract delivery, including the equitable participation of local talent and adherence to procurement guidelines, is of significant public interest, and I ask: (a) For the recent WA Tourism ad campaign: (i) Please provide the names of all companies and organisations contracted (directly or as subcontractors) to deliver production services, as well as the total contract value allocated to each party; (ii) For each organisation named in (a), what was the total dollar value specifically spent on employing Western Australian-based talent and crew; (iii) What was the total value expended on engaging non-Western Australian-based crew for the project; (iv) What percentage of the final overall contract value was spent on engaging Western Australian-based talent and crew? Please indicate whether this includes or excludes additional project expenses (such as accommodation, food, etc.) ; (v) What was he total number of talent and crew engaged to work on the campaign, broken down by job role/position ; and (vi) What was the total number of Western Australian-based talent and crew engaged, similarly broken down by job role/position; (b) What specific actions does the government intend to take to ensure that its procurement rules are strictly followed in the engagement of contractors for such campaigns, including measures to promote genuine opportunities for Western Australian organisations and personnel at all levels of project delivery; and (c) What steps are taken to monitor and evaluate compliance by both government agencies and statutory authorities with procurement requirements regarding local participation, and will the Minister consider implementing further safeguards to prevent the practice of issuing RFTs (Requests for Tender) to organisations not genuinely capable of fulfilling requirements, either for procedural reasons or to favour preferred providers?
AnswerView source ↗
Answered
14 October 2025
Responded by
Minister for Tourism
Response time
6 days
(a)
(i)-(iv) Tourism Western Australia (Tourism WA) undertook a procurement process with the Department of Finance and in March 2024 appointed Western Australian business The Brand Agency as the suitable respondent for the Creative Advertising Services supplier. Confidentiality of funding amounts spent with creative advertising companies is critical to maintain the Western Australian Government’s ability to negotiate the best outcome for the State on future Tourism WA campaigns. Tourism WA has assessed that this information is confidential and commercially sensitive and cannot be released.
(v) – (vi) Western Australian business The Brand Agency is delivering the next phase of Tourism WA’s Walking On A Dream tourism brand campaign, with the upcoming production using at least 70 per cent Western Australian crew. The Western Australian Government is proud that more than 90 per cent of the campaign is being delivered by Western Australians, including local props, wardrobe, equipment, catering, vehicle rentals, transport, and tourism operators.
(b)-(c) The State Government is committed to creating jobs for Western Australians and ensuring local businesses are given every opportunity to contribute to its work. All agencies within the Western Australian Government prioritise local ownership, crew, location and creative input to ensure Western Australian businesses are being used for their marketing campaigns. The State Government has engaged with local industry to develop a best practice directive to maximise the participation of WA owned and based businesses in its campaigns creative communications projects.
(i)-(iv) Tourism Western Australia (Tourism WA) undertook a procurement process with the Department of Finance and in March 2024 appointed Western Australian business The Brand Agency as the suitable respondent for the Creative Advertising Services supplier. Confidentiality of funding amounts spent with creative advertising companies is critical to maintain the Western Australian Government’s ability to negotiate the best outcome for the State on future Tourism WA campaigns. Tourism WA has assessed that this information is confidential and commercially sensitive and cannot be released.
(v) – (vi) Western Australian business The Brand Agency is delivering the next phase of Tourism WA’s Walking On A Dream tourism brand campaign, with the upcoming production using at least 70 per cent Western Australian crew. The Western Australian Government is proud that more than 90 per cent of the campaign is being delivered by Western Australians, including local props, wardrobe, equipment, catering, vehicle rentals, transport, and tourism operators.
(b)-(c) The State Government is committed to creating jobs for Western Australians and ensuring local businesses are given every opportunity to contribute to its work. All agencies within the Western Australian Government prioritise local ownership, crew, location and creative input to ensure Western Australian businesses are being used for their marketing campaigns. The State Government has engaged with local industry to develop a best practice directive to maximise the participation of WA owned and based businesses in its campaigns creative communications projects.
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