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❓ This parliamentary question seeks information on the effectiveness and expenditure of advertising campaigns targeting culturally and linguistically diverse communities during the 2017 election. The answer confirms the existence and perceived effectiveness of these campaigns, providing a breakdown of expenditure by medium.

AnsweredQoN 1831Legislative Assembly

Asked

16 August 2017

Member

Mr Z.R.F. Kirkup

Portfolio

Electoral Affairs

QuestionView source ↗

I refer to the 2017 election and ask: (a) were there any specific advertising strategies or campaigns aimed at encouraging voting or enrolment amongst culturally or linguistically diverse communities: (i) if so, were these campaigns or strategies considered effective; (ii) if so, will the Minister provide a breakdown of expenditure by medium (i.e. digital, television, radio); (iii) if so, when were these campaigns conducted; (iv) if so, were the campaigns considered effective in enrolments and voter turnout; and (v) if not, why not?

AnswerView source ↗

Answered

13 March 2018

Responded by

Minister for Electoral Affairs

Response time

35 days

The Western Australian Electoral Commission advises:
(a)       Yes
(i)       Yes
(ii)       Direct mail - $7 015
Digital - $15 000
Ethnic press - $18 466
(iii)      Various dates, both prior to roll close and election day.
(iv)      Yes, noting that a range of factors including advertising impact on enrolment participation and voter turnout at a general election.
(v)       Not applicable

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