A WA parliamentary question seeks details on the 'Switch to the Future' advertising campaign's cost, duration, and cost-effectiveness compared to Smart Power initiatives. The response details the campaign's budget, indefinite duration, and justification for its broader energy efficiency education approach.

AnsweredQoN 8791Legislative Assembly
Asked
26 September 2012
Portfolio
Energy

QuestionView source ↗

(1) How much is the 'Switch to the future' advertising campaign costing?
(2) What is the anticipated duration of the 'Switch to the future' advertising campaign?
(3) How is this expenditure justified as cost effective compared to alternatives, such as encouraging consumers to use Smart Power?

AnswerView source ↗

Answered
6 November 2012
Responded by
Minister representing the Minister for Energy
Response time
41 days
(1) The annual budget for the 'Switch the Future' energy efficiency campaign is $3 million and is funded by the members of the Future Energy Alliance (Synergy, Western Power and Horizon Power).
(2) At present the 'Switch the Future' campaign has no defined end date.
(3) The aim of the 'Switch the Future' campaign is to educate Western Australians on ways in which to reduce energy consumption as a means to lower electricity bills while also benefiting the environment. SmartPower is a time of use product which can reduce electricity costs for customers who are able to shift a material amount of their overall consumption to off-peak times. As such SmartPower is not a universally appropriate way for the community to reduce their electricity costs as many are not able to arbitrarily shift material amounts of their consumption to off-peak and shoulder periods.
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