A WA parliamentary question regarding community research undertaken as part of the 'Shark Campaign' tender, focusing on understanding community perceptions of beach use, sharks, and shark mitigation efforts. The response details research conducted and key findings related to the 'Sea Sense' campaign.

AnsweredQoN 4782Legislative Assembly
Asked
19 February 2019
Portfolio
Fisheries

QuestionView source ↗

I refer
to DPIRD2019004 ‘Community Research and Survey Services - Shark Campaign’
advertised on the TenderWA website and ask: (a) What
is the purpose of the community research being undertaken by Metrix Consulting
as part of this tender; (b) To date, what quantitative research has been undertaken as part of this tender; (c) To
date, what quantitative research is planned for 2019 as part of this tender; (d) To date, what qualitative research
has been undertaken as part of this tender; (e) To date, what qualitative research is planned for 2019 as part of this tender; and (f) What
are the key findings of this community research to date?

AnswerView source ↗

Answered
13 March 2019
Responded by
Minister for Fisheries
Response time
4 days
(a) The research is to understand the current understanding of the community towards beach use, sharks and shark mitigation.
(b) A baseline survey in October 2018 (reported in November 2018) and a secondary survey in December 2018, with findings reported in January 2019.
(c) Nil.
(d) A baseline survey in October 2018 and a secondary survey in December 2018.
(e) Nil.
(f) Key findings are:
• The Sea Sense campaign increased the likelihood for people to take greater personal responsibility for their own safety against sharks.
• The Sea Sense campaign had strong levels of awareness amongst at-risk segments, including heavy beach users and surfers.
• Beach use for swimming and water based activities has significantly increased since 2016.
• Less than one in five feel there is a high risk of encountering a shark on the WA coast or beaches.

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