❓ Hon Sue Ellery asks the Minister for Education about the breakdown of the Department of Education's $1.86 million expenditure on advertising and market research in 2014-15, specifically regarding the 'Bigger Picture' campaign. The Minister provides a breakdown of the expenditure.
AnsweredQoN 1208Legislative Council
QuestionView source ↗
DEPARTMENT OF EDUCATION — BIGGER PICTURE
ADVERTISING CAMPAIGN
1208. Hon SUE ELLERY to the Minister for Education:
I refer to the 2014–15 annual report of the
Department of Education which refers to expenditure of $1.86 million on
advertising and market research for that period. How much of that was
expenditure on the Bigger Picture campaign and what was the rest of that money
spent on?
ADVERTISING CAMPAIGN
1208. Hon SUE ELLERY to the Minister for Education:
I refer to the 2014–15 annual report of the
Department of Education which refers to expenditure of $1.86 million on
advertising and market research for that period. How much of that was
expenditure on the Bigger Picture campaign and what was the rest of that money
spent on?
AnswerView source ↗
I thank the honourable member for some notice of the
question. Given the time of day I have got a really good ''Great Scott!''
comment, but I cannot find it.
Hon Helen Morton : A ''Great Scott''?
Hon PETER COLLIER : Only the true believers will understand
that one. That is all right—back to the future!
Hon Kate Doust interjected.
Hon PETER COLLIER : It is an 80s thing!
Hon Helen Morton : Back to the Future , Star
Wars et cetera.
The PRESIDENT : Order!
Hon PETER COLLIER : There's the time.
The PRESIDENT : There is something in the air today; I
am not sure what it is.
Hon PETER COLLIER : It is a bit after your time, Mr
President. That is all right, I will explain later.
I thank the honourable member for some notice of the
question. The amount of $1.04 million, excluding GST, of the 2014–15
advertising and market research expenditure was spent on the Bigger Picture
education campaign. Additional advertising and market research expenditure for
2014–15 included: advertising for smaller campaigns such as 2015 school
enrolments and Western Australian Education Awards, partly funded through
sponsorship; market research for secondary schooling options in Geraldton,
Armadale and Fremantle; writing and design layout for online and printed
information; and printing of information and publications.
question. Given the time of day I have got a really good ''Great Scott!''
comment, but I cannot find it.
Hon Helen Morton : A ''Great Scott''?
Hon PETER COLLIER : Only the true believers will understand
that one. That is all right—back to the future!
Hon Kate Doust interjected.
Hon PETER COLLIER : It is an 80s thing!
Hon Helen Morton : Back to the Future , Star
Wars et cetera.
The PRESIDENT : Order!
Hon PETER COLLIER : There's the time.
The PRESIDENT : There is something in the air today; I
am not sure what it is.
Hon PETER COLLIER : It is a bit after your time, Mr
President. That is all right, I will explain later.
I thank the honourable member for some notice of the
question. The amount of $1.04 million, excluding GST, of the 2014–15
advertising and market research expenditure was spent on the Bigger Picture
education campaign. Additional advertising and market research expenditure for
2014–15 included: advertising for smaller campaigns such as 2015 school
enrolments and Western Australian Education Awards, partly funded through
sponsorship; market research for secondary schooling options in Geraldton,
Armadale and Fremantle; writing and design layout for online and printed
information; and printing of information and publications.
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