❓ WA Parliament Question on Notice regarding government spending on digital advertising across various platforms for departments, agencies, government trading enterprises, and boards within the Minister's portfolio.
AnsweredQoN 3529Legislative Assembly
Asked
14 August 2018
Member
Portfolio
Water; Fisheries; Forestry; Innovation and ICT; Science
QuestionView source ↗
In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?
AnswerView source ↗
Answered
16 October 2018
Responded by
Minister for Water; Fisheries; Forestry; Innovation and ICT; Science
Response time
15 days
Note: These figures represent total agency spend on social media, including community information campaigns, customer feedback requests and behavioural change initiatives such as the waterwise campaign, rather than “advertising” in the traditional sense.
Aqwest (a) 2016-17 - $221.34 – For example, Water Smart campaign sponsored posts. 2017-18 - $215.75 – For example, National Water Week campaign sponsored posts. (b) – (m) Nil
Busselton Water (a) 2016-17 - $532.30 – For example, Winter Sprinkler Ban sponsored posts. 2017-18 - $1 034.11 – For example, Summer Water Wise campaign. (b) – (m) Nil.
ChemCentre (a) 2016-17 – Nil. 2017-18 - $106 – To promote ChemCentre Open Day. (b) – (m) Nil.
Department of Fisheries The Department of Primary Industries and Regional Development (DPIRD) current financial system comprises the financial systems of the former Departments of Agriculture and Food, Regional Development and Fisheries. These financial systems do not separately identify expenditure on either digital or social media, and it is not possible to identity various categories listed in the Parliamentary Question without significant use of department resources to access about 300 invoices over the two year period that could potentially have a digital or social media component. Identification of expenditure in each category would require each invoice to be manually viewed, interpreted, and assessed for relevance.
(a) – (m) Total digital spend: 2016-17 - $137 794
Department of Primary Industries and Regional Development Please refer to Legislative Assembly question on notice 3518.
Department of Water 2016-17 (a) – (c) Nil (d) $7 460 – For example, Water for Food campaign sponsored posts by the former Liberal National Government. (e) - (m) Nil. Department of Water and Environmental Regulation The Department of Water and Environmental Regulation’s digital spend comprised of Facebook sponsored posts for community awareness campaigns and advertising workshops.
2017-18 (a) $3 532 – For example, Waste Avoidance and Resource Recovery campaign. (b) Nil. (c) $6 706 – For example, Plastic Bag Ban education campaign sponsored posts. (d) – (m) Nil.
Forest Products Commission (a) – (m) Nil.
Department of Jobs, Tourism, Science and Innovation Please refer to Legislative Assembly question on notice 3513.
Office of the Government Chief Information Officer (a) – (c) Nil (d) 2016-17 - $2 841.61 – Innovation Worth Sharing community awareness campaign sponsored posts by the former Liberal National Government. 2017-18 – Nil. (h) 2016-17 - $6 376.89 – Innovation Worth Sharing community awareness campaign sponsored posts by the former Liberal National Government. 2017-18 – Nil. (i) 2016-17 - $13 023.75 – Innovation Worth Sharing community awareness campaign sponsored posts by the former Liberal National Government. 2017-18 – Nil. (j)-(m) Nil
Water Corporation Water Corporation’s digital spend in 2016-17 and 2017-18 includes community awareness campaigns and digital sponsorship of ads on platforms including Facebook, YouTube and PerthNow.
(a) 2016-17 - $75 788 – For example, Waterwise Garden Rewards sponsored posts. 2017-18 - $77 144 – For example, South West Arts Project Splash of Colour campaign sponsored posts. (b) 2016-17 - Nil. 2017-18 - $130 (c) 2016-17 - $186 2017-18 - $11 584 – For example, Seek a Leak Week campaign sponsored posts. (d) 2016-17 - $40 260 – For campaigns and brand terms sponsorship. 2017-18 - $17 508 - For campaigns and brand terms sponsorship. (e) 2016-17 – Nil. 2017-18 – Nil. (f) – (g) Nil. (h) 2016-17 - $29 341 – For example, Demand Management Spring 2016 sponsorship. 2017-18 - $2 430 – For example, Winter Sprinkler Switch-Off homepage sponsorship. (i) 2016-17 - $13 500 – For example, Demand Management Spring 2016 sponsorship. 2017-18 - $17 430 – Tap In campaign sponsorship. (j) – (l) Nil (m) 2016-17 - $11 750 – Community News Group Weather Widget. 2017-18 - $9 450 – Community New Group Weather Widget.
Aqwest (a) 2016-17 - $221.34 – For example, Water Smart campaign sponsored posts. 2017-18 - $215.75 – For example, National Water Week campaign sponsored posts. (b) – (m) Nil
Busselton Water (a) 2016-17 - $532.30 – For example, Winter Sprinkler Ban sponsored posts. 2017-18 - $1 034.11 – For example, Summer Water Wise campaign. (b) – (m) Nil.
ChemCentre (a) 2016-17 – Nil. 2017-18 - $106 – To promote ChemCentre Open Day. (b) – (m) Nil.
Department of Fisheries The Department of Primary Industries and Regional Development (DPIRD) current financial system comprises the financial systems of the former Departments of Agriculture and Food, Regional Development and Fisheries. These financial systems do not separately identify expenditure on either digital or social media, and it is not possible to identity various categories listed in the Parliamentary Question without significant use of department resources to access about 300 invoices over the two year period that could potentially have a digital or social media component. Identification of expenditure in each category would require each invoice to be manually viewed, interpreted, and assessed for relevance.
(a) – (m) Total digital spend: 2016-17 - $137 794
Department of Primary Industries and Regional Development Please refer to Legislative Assembly question on notice 3518.
Department of Water 2016-17 (a) – (c) Nil (d) $7 460 – For example, Water for Food campaign sponsored posts by the former Liberal National Government. (e) - (m) Nil. Department of Water and Environmental Regulation The Department of Water and Environmental Regulation’s digital spend comprised of Facebook sponsored posts for community awareness campaigns and advertising workshops.
2017-18 (a) $3 532 – For example, Waste Avoidance and Resource Recovery campaign. (b) Nil. (c) $6 706 – For example, Plastic Bag Ban education campaign sponsored posts. (d) – (m) Nil.
Forest Products Commission (a) – (m) Nil.
Department of Jobs, Tourism, Science and Innovation Please refer to Legislative Assembly question on notice 3513.
Office of the Government Chief Information Officer (a) – (c) Nil (d) 2016-17 - $2 841.61 – Innovation Worth Sharing community awareness campaign sponsored posts by the former Liberal National Government. 2017-18 – Nil. (h) 2016-17 - $6 376.89 – Innovation Worth Sharing community awareness campaign sponsored posts by the former Liberal National Government. 2017-18 – Nil. (i) 2016-17 - $13 023.75 – Innovation Worth Sharing community awareness campaign sponsored posts by the former Liberal National Government. 2017-18 – Nil. (j)-(m) Nil
Water Corporation Water Corporation’s digital spend in 2016-17 and 2017-18 includes community awareness campaigns and digital sponsorship of ads on platforms including Facebook, YouTube and PerthNow.
(a) 2016-17 - $75 788 – For example, Waterwise Garden Rewards sponsored posts. 2017-18 - $77 144 – For example, South West Arts Project Splash of Colour campaign sponsored posts. (b) 2016-17 - Nil. 2017-18 - $130 (c) 2016-17 - $186 2017-18 - $11 584 – For example, Seek a Leak Week campaign sponsored posts. (d) 2016-17 - $40 260 – For campaigns and brand terms sponsorship. 2017-18 - $17 508 - For campaigns and brand terms sponsorship. (e) 2016-17 – Nil. 2017-18 – Nil. (f) – (g) Nil. (h) 2016-17 - $29 341 – For example, Demand Management Spring 2016 sponsorship. 2017-18 - $2 430 – For example, Winter Sprinkler Switch-Off homepage sponsorship. (i) 2016-17 - $13 500 – For example, Demand Management Spring 2016 sponsorship. 2017-18 - $17 430 – Tap In campaign sponsorship. (j) – (l) Nil (m) 2016-17 - $11 750 – Community News Group Weather Widget. 2017-18 - $9 450 – Community New Group Weather Widget.
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.