❓ A WA parliamentary question on notice regarding the budget and timeline for Tourism WA's new brand development. The Minister provides details on the allocated budget and launch date, clarifying that funds were incorporated into existing operational plans.
AnsweredQoN 1180Legislative Council
QuestionView source ↗
TOURISM WESTERN AUSTRALIA — BRAND DEVELOPMENT PROCESS
I refer to the development of a new brand for Tourism WA. (1) How much will the agency spend on the brand development process? (2) When will the new brand development be completed? (3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER
I refer to the development of a new brand for Tourism WA. (1) How much will the agency spend on the brand development process? (2) When will the new brand development be completed? (3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER
AnswerView source ↗
I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(1) How much will the agency spend on the brand development process? (2) When will the new brand development be completed? (3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(2) When will the new brand development be completed? (3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(1) How much will the agency spend on the brand development process? (2) When will the new brand development be completed? (3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(2) When will the new brand development be completed? (3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(3) How much money is being diverted from the Tourism WA marketing budget to develop the new brand? (4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(4) How much money is being diverted from other areas of Tourism WA to fund the development of the new brand? Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
Hon DONNA FARAGHER replied: I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
I thank the member for some notice of this question. (1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(1) The total amount budgeted for brand development is $337 000. A further $500 000 will be spent on production of marketing materials after the new brand is finalised. (2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(2) The new brand will be launched in February 2010. (3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
(3)-(4) Not applicable. The brand development project was incorporated in the 2008-09 and 2009-10 marketing operational plan and budgeted accordingly.
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