❓ A WA parliamentary question regarding the costs, process, and approvals related to a LiveLighter billboard on the Graham Farmer Freeway, with the Minister deferring some questions to the Public Transport Authority and Cancer Council WA.
AnsweredQoN 4621Legislative Assembly
Asked
12 February 2019
Member
Portfolio
Deputy Premier; Minister for Health; Mental Health
QuestionView source ↗
I refer to the billboard attached to the Claisebrook depot site which faces the Graham Farmer Freeway and ask: (a) What was the breakdown of costs to Government associated with the design, production, installation and maintenance of the new billboard artwork; (b) Was there an Expression of Interest process to gauge any commercial interest in the site: (i) If not, why not; and (ii) If yes, why was the Department of Health chosen instead of any commercial organisation and how many other organisations submitted interest in the site; (c) How long will the Department of Health have their material displayed on the billboard site; (d) How much money is the Public Transport Authority receiving to have this billboard displayed on their site; (e) What was the process for deciding on what artwork would be displayed; and (f) Were any Minister's or their staff briefed on the final creative and artwork displayed: (i) If so, who was briefed (Ministerial staff title only), on what date, were any alterations to the artwork made following these briefs and if so what alterations were made?
AnswerView source ↗
Answered
12 March 2019
Response time
6 days
I am advised:
(a) The LiveLighter ® campaign is delivered by the Cancer Council Western Australia (WA) through a service agreement with the Department of Health WA. The Department of Health (DOH) does not schedule media advertising for this campaign.
The Cancer Council WA is responsible for the development of LiveLighter ® campaign materials and negotiates the purchase of advertising directly with suppliers. The Cancer Council WA has provided the DOH with the following cost information regarding the Eat Brighter LiveLighter ® billboard.
Design - $1,151.70;
Installation - $10,000;
Production (printing) - $5,000;
Maintenance - Nil;
Media buy/placement - $20,000
Totalling - $36,151.70
(b) This is a matter for the Public Transport Authority.
(i) As above.
(c) The Cancer Council WA has advised the Billboard will be displayed until Sunday 26 May 2019.
(d)-(e) This is a matter for the Public Transport Authority.
(f) No.
(i) Not applicable.
(a) The LiveLighter ® campaign is delivered by the Cancer Council Western Australia (WA) through a service agreement with the Department of Health WA. The Department of Health (DOH) does not schedule media advertising for this campaign.
The Cancer Council WA is responsible for the development of LiveLighter ® campaign materials and negotiates the purchase of advertising directly with suppliers. The Cancer Council WA has provided the DOH with the following cost information regarding the Eat Brighter LiveLighter ® billboard.
Design - $1,151.70;
Installation - $10,000;
Production (printing) - $5,000;
Maintenance - Nil;
Media buy/placement - $20,000
Totalling - $36,151.70
(b) This is a matter for the Public Transport Authority.
(i) As above.
(c) The Cancer Council WA has advised the Billboard will be displayed until Sunday 26 May 2019.
(d)-(e) This is a matter for the Public Transport Authority.
(f) No.
(i) Not applicable.
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