❓ Ms Hodson-Thomas questions the Minister for Tourism on the potential reopening of trade marketing offices in Melbourne and Brisbane. The Minister responds by highlighting the cost-effectiveness of managing these markets from the Sydney office and outlines alternative marketing initiatives.
AnsweredQoN 1978Legislative Assembly
QuestionView source ↗
(1) Will the Minister reopen trade marketing offices in Melbourne and Brisbane?
(2) If not, why not?
(2) If not, why not?
AnswerView source ↗
Answered
8 May 2007
Responded by
Minister for Tourism
Response time
49 days
Face to face meetings with key distribution partners in Melbourne and Brisbane are held when and where required as travel to or from Sydney is quick and inexpensive (certainly compared to the costs of maintaining an office in each market). The Sydney office now has 4.6 staff working cohesively across all sectors of the domestic and inbound distribution chain in all three east coast cities with travel planned in conjunction with distribution partners in Melbourne and Brisbane to hold training sessions and to update our partners on our marketing activities. Innovative trade communication initiatives such as Tourism WA's trade e-Newsletter Getting Real , the soon to be launched dedicated on-line WA training module for domestic front line sellers and ITOs, and the planned WA Road Show in Melbourne, Brisbane and Sydney are just a few of the marketing initiatives put in place to ensure Western Australia and its tourism product remains top of mind with the distribution chain in key markets.
The Sydney office now has 4.6 staff working cohesively across all sectors of the domestic and inbound distribution chain in all three east coast cities with travel planned in conjunction with distribution partners in Melbourne and Brisbane to hold training sessions and to update our partners on our marketing activities. Innovative trade communication initiatives such as Tourism WA's trade e-Newsletter Getting Real , the soon to be launched dedicated on-line WA training module for domestic front line sellers and ITOs, and the planned WA Road Show in Melbourne, Brisbane and Sydney are just a few of the marketing initiatives put in place to ensure Western Australia and its tourism product remains top of mind with the distribution chain in key markets.
Innovative trade communication initiatives such as Tourism WA's trade e-Newsletter Getting Real , the soon to be launched dedicated on-line WA training module for domestic front line sellers and ITOs, and the planned WA Road Show in Melbourne, Brisbane and Sydney are just a few of the marketing initiatives put in place to ensure Western Australia and its tourism product remains top of mind with the distribution chain in key markets.
The Sydney office now has 4.6 staff working cohesively across all sectors of the domestic and inbound distribution chain in all three east coast cities with travel planned in conjunction with distribution partners in Melbourne and Brisbane to hold training sessions and to update our partners on our marketing activities. Innovative trade communication initiatives such as Tourism WA's trade e-Newsletter Getting Real , the soon to be launched dedicated on-line WA training module for domestic front line sellers and ITOs, and the planned WA Road Show in Melbourne, Brisbane and Sydney are just a few of the marketing initiatives put in place to ensure Western Australia and its tourism product remains top of mind with the distribution chain in key markets.
Innovative trade communication initiatives such as Tourism WA's trade e-Newsletter Getting Real , the soon to be launched dedicated on-line WA training module for domestic front line sellers and ITOs, and the planned WA Road Show in Melbourne, Brisbane and Sydney are just a few of the marketing initiatives put in place to ensure Western Australia and its tourism product remains top of mind with the distribution chain in key markets.
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