Hon. Sally Talbot asks about the cost and outcomes of a foster carer recruitment campaign, specifically regarding Aboriginal carers and those in the metropolitan area. The Minister provides details on the campaign's cost, Facebook strategy success, and the demographics of newly approved foster carer households.

AnsweredQoN 587Legislative Council
Asked
19 September 2013
Portfolio
Child Protection

QuestionView source ↗

FOSTER CARERS — RECRUITMENT
587. Hon SALLY TALBOT to the Minister for Child Protection:
I refer to the
recent campaign to recruit general foster carers.
(1) How much did
that campaign cost?
(2) Of the
additional 100 foster carers recruited as a result of the campaign, how many of
them are —
(a) Aboriginal;
and
(b) in the
metropolitan area?

AnswerView source ↗

I thank the member for some notice
of this question. I indicate that this question was answered on 13 August.
I begin by noting the pivotal role
that is played by our foster carers. They take on the responsibilities of a
parent for a period of time, providing a safe, nurturing and secure family
environment for children and young people when they are at their most
vulnerable.
I am pleased to have the opportunity
to advise the house that this recruitment campaign introduced a new, ongoing
Facebook strategy. This strategy proved particularly successful in raising the
profile of the foster care program. As of the end of June, 49 potential carer
households booked in to attend an information session via Facebook. There were
2 136 unique Facebook users who visited the page during the month of May and
623 people ''Liked'' the department's Facebook page. In
answer to the questions —
(1) It cost $275 130.
(2) Of the 106
approvals to date, as at the end of June 2013 —
(a) nine
general carer households are Aboriginal; and
(b) 70 carers
are located in the metropolitan area.

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