❓ Question regarding the allocation and spending of $5 million for tourism promotion, specifically inquiring about the source of funds and regional distribution. The answer details funding sources, marketing strategies, and the roles of Regional Tourism Associations.
AnsweredQoN 1085Legislative Assembly
QuestionView source ↗
(1) I refer to the Government announcement that five million dollars will be used to promote tourism, and I ask is the five million dollars being taken from the Regional Infrastructure fund?
(2) If not, where is the money coming from?
(3) If so -
(a) is all of the five million dollars to be spent promoting tourism in the regions;
(b) what is the allocation for each region;
(c) who is authorised to spend the money on behalf of each region;
(d) who is responsible for preparing the advertising for each region; and
(e) who is responsible for deciding the content of the advertising for each region?
(2) If not, where is the money coming from?
(3) If so -
(a) is all of the five million dollars to be spent promoting tourism in the regions;
(b) what is the allocation for each region;
(c) who is authorised to spend the money on behalf of each region;
(d) who is responsible for preparing the advertising for each region; and
(e) who is responsible for deciding the content of the advertising for each region?
AnswerView source ↗
Answered
19 February 2002
Response time
126 days
(b) what is the allocation for each region; (c) who is authorised to spend the money on behalf of each region; (d) who is responsible for preparing the advertising for each region; and (e) who is responsible for deciding the content of the advertising for each region?
(c) who is authorised to spend the money on behalf of each region; (d) who is responsible for preparing the advertising for each region; and (e) who is responsible for deciding the content of the advertising for each region?
(d) who is responsible for preparing the advertising for each region; and (e) who is responsible for deciding the content of the advertising for each region?
(e) who is responsible for deciding the content of the advertising for each region?
$2 million from the Regional Airports Development Scheme and $3 million from the Regional Investment Fund. (3) (a) The money is being used to market the state as a whole with a major emphasis on the regions. The WATC has commissioned a market research barometer to accurately assess the most needy areas of the State on a region by region basis. (b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(3) (a) The money is being used to market the state as a whole with a major emphasis on the regions. The WATC has commissioned a market research barometer to accurately assess the most needy areas of the State on a region by region basis. (b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The money is being used to market the state as a whole with a major emphasis on the regions. The WATC has commissioned a market research barometer to accurately assess the most needy areas of the State on a region by region basis. (b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(c) who is authorised to spend the money on behalf of each region; (d) who is responsible for preparing the advertising for each region; and (e) who is responsible for deciding the content of the advertising for each region?
(d) who is responsible for preparing the advertising for each region; and (e) who is responsible for deciding the content of the advertising for each region?
(e) who is responsible for deciding the content of the advertising for each region?
$2 million from the Regional Airports Development Scheme and $3 million from the Regional Investment Fund. (3) (a) The money is being used to market the state as a whole with a major emphasis on the regions. The WATC has commissioned a market research barometer to accurately assess the most needy areas of the State on a region by region basis. (b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(3) (a) The money is being used to market the state as a whole with a major emphasis on the regions. The WATC has commissioned a market research barometer to accurately assess the most needy areas of the State on a region by region basis. (b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The money is being used to market the state as a whole with a major emphasis on the regions. The WATC has commissioned a market research barometer to accurately assess the most needy areas of the State on a region by region basis. (b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(b) As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
As the funds are to last for up to 18 months and the situation is still fluid in regard to the American/Ansett crisis, allocation of much of the money is still subject to industry response and results of the market research barometer. A significant amount of advertising on print, radio, TV and billboard has already been undertaken which particulary promotes regional product and encourages statewide travel, benefiting all regions. The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The Regional Tourism Associations were allocated immediate access to up to $50,000 for marketing assistance from the Crisis Marketing Fund for Regional Tourism Associations (CMFRTA) (in total up to $500,000 allocated). The new WA $100 million Holiday Sale has begun and promotes all regions through a six-week Intrastate Print and TV Campaign. The WA $100 million 72 page Holiday Sale Catalogue will further support this Campaign – 413,000 copies were released on 27 October in The West Australian with 350 industry operators involved, representing all regions in WA. (c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(c) The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The Regional Tourism Associations are authorised to spend the funds allocated to them through the CMFRTA on behalf of their region. (d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(d) The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
The Regional Tourism Associations are responsible for preparing the advertising for each region that results from the CMFRTA but are also at liberty to use the resources and assistance of the WATC as required. (e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
(e) Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
Generally, the Regional Tourism Associations are responsible for content sign-off for each region once the strategy itself is endorsed by WATC. The only exception is where the Regional Tourism Associations join a WATC campaign with a number of partners, and guidelines are required from the WATC to provide a consistent approach and delivery.
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.