Hon Sue Ellery questions the Premier regarding the cost and details of the research underpinning the "Get the Bigger Picture" advertising campaign. The Premier's representative provides the cost but suggests a Freedom of Information (FOI) request for the research details.

AnsweredQoN 686Legislative Council
Asked
19 September 2012
Portfolio
Leader of the House representing the Premier

QuestionView source ↗

''GET THE
BIGGER PICTURE'' ADVERTISING CAMPAIGN
686. Hon SUE ELLERY to the Leader of the House representing
the Premier:
I refer to the Premier's media statement of 9
September 2012 that announced the ''Get the Bigger Picture''
advertising campaign in which he stated that ''The Government conducted
research''.
(1) What was the cost of the research and which agency paid
for it?
(2) Will the minister table the research questions and
results; and if not, why not?

AnswerView source ↗

I thank the member for some notice of this question.
(1) The cost
of the research was $28 000, excluding GST. It was paid for by the Metropolitan
Redevelopment Authority from the campaign budget.
(2) Due to the
nature of the document, the member is requested to submit a freedom of
information application so that the appropriate consultation and considerations
can take place.

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