A WA parliamentary question on notice regarding the implementation and advertising of Urgent Care Clinics, including locations, services, costs, and future expansion plans. The Minister provides details on participating practices, service models, billing arrangements, advertising contracts, and regional implementation strategies.

AnsweredQoN 2475Legislative Council
Asked
17 September 2019
Portfolio
Health

QuestionView source ↗

(1) I refer to the
Government announcement on 10 September 2019 in relation to Urgent Care Clinics,
and I ask: (a) will the Minister please identify the
"more than 125 participating practices" in Western Australia and their respective locations; (b) will the Minister please advise the
hours of operation for each identified clinic; (c) will the Minister please advise which
clinics provide pathology, plastering and radiology services within the same premises; (d) with reference to
remarks by the Premier on ABC radio on 10 September 2019, which clinics provide
CT scanning services; (e) with reference to the Ministers media statement
claiming that clinics will "offer appointments from 8am to 8pm, seven days a
week", how many of the clinics will operate at the times and days the Minister has
advised; and (f) how many of the
clinics will offer bulk billing appointments to patients as committed by Labor
in the pre-election commitment? (2) In relation to the advertising campaign for Urgent Care Clinics, I ask: (a) who has been contracted
to create the content and what is the cost of the contract; (b) who has been
contracted to purchase the media and what is the cost of their services; (c) what media platforms
will be used to deliver the campaign; (d) what is the individual cost
associated with each platform identified in (c); and (e) will the Minister please table the
brief to the governments appointed media agency for the campaign? (3) In relation to the
establishment of Urgent Care Clinics in Albany, Bunbury, Kalgoorlie, Geraldton,
and the Kimberley, Pilbara and Collie-Preston regions, how does the Government
plan to determine the best method of clinic delivery and when will that
decision be made?

AnswerView source ↗

Answered
22 October 2019
Responded by
Parliamentary Secretary representing the Minister for Health
Response time
9 days
I am advised:
(1)(a) The GP Urgent Care Network pilot includes practices covering around 70 postcodes. The practices are in the Perth metropolitan area and the Bunbury region. A list of practices that were endorsed to participate in the pilot effective at the launch on 10 September is attached. See tabled paper no.
(b) Service model required applicants to have hours of operation between 0800-2000 as a whole across the network.  Individual practice operating times may vary with the current availability shown on the GP Urgent Care website.
(c) Participating practices must provide either on site, or in close proximity to the practice, access to diagnostic services, including but not limited to, radiology and pathology. This includes prearranged agreements with service providers to ensure urgent care patients are managed promptly, including the reporting of results. Having ready access to the infrastructure and equipment required to perform key treatments, including but not limited to suturing and plastering, is also a key component of the optimal service model for GP Urgent Care practices.
(d) Please refer to 1 (c)
(e) Please refer to 1 (b)
(f) As of launch date of the Urgent Care Clinic pilot, 60 practices were offering Bulk Billing arrangements, 77 practices were offering Mixed Billing arrangements (which includes the availability of bulk billing options for particular patients), and 7 practices were offering Private Billing arrangements. All patients have an option to attend a GP Urgent Care Clinic which bulk bills when searching the GP Urgent Care directory.
(2)(a) 303 MullenLowe. The cost of the contract sits within the Department of Health Creative Advertising Services contract. A$250,000 budget for creative was approved.
(b) Initiative. A$700,000 budget for media was approved.
(c) The campaign will run across television, outdoor, radio and digital channels across Perth metropolitan and the Bunbury region.
(d) The campaign media budget breakdown (net costs) is $171,000 for TV, $155,000 for Outdoor, $45,000 for Radio, and $219,000 for Digital.
(e) Creative and media brief attached. See tabled paper no.
(3) The GP Urgent Care Network election commitment is a state-wide initiative. Initially the Perth metropolitan area and Bunbury region will be piloted, with an ongoing evaluation being undertaken as part of the initiative.
During this time, the Department of Health will consult and work with local health care providers to develop and implement additional regional-specific models based on the needs of these regions.

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