❓ Hon Kate Doust is requesting detailed financial information regarding the 'Switch the Future' campaign, specifically its budget and expenditure across various advertising and administrative categories in 2010-11 and 2011-12.
AnsweredQoN 5079Legislative Council
QuestionView source ↗
I refer to the Government’s ‘Switch the Future’ campaign, and ask -
(1) In 2010-11, what was the budgeted amount for this program, and what was spent?
(2) In 2011-12, what is the budgeted amount for this program, and at 31 October, what had been spent?
(3) In all expenditure on this program to date, what has been spent on -
(a) television advertising;
(b) radio advertising;
(c) newspaper and print advertising;
(d) web advertising, including the website;
(e) administering the program; and
(f) market research?
(1) In 2010-11, what was the budgeted amount for this program, and what was spent?
(2) In 2011-12, what is the budgeted amount for this program, and at 31 October, what had been spent?
(3) In all expenditure on this program to date, what has been spent on -
(a) television advertising;
(b) radio advertising;
(c) newspaper and print advertising;
(d) web advertising, including the website;
(e) administering the program; and
(f) market research?
AnswerView source ↗
Answered
28 March 2012
Responded by
Minister for Energy
Response time
119 days
Details of expenditure across the requested categories is detailed in the table above, however it should also be noted additional expenditure ($209,823) occurred in the areas of events (launch and display materials for home shows), outdoor advertising, and hardware purchased for a study into customer energy efficiency behaviour. Figures provided include expenditure incurred by both Synergy and Western Power. Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on http://www.rtlib.com
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