❓ A WA parliamentary question on notice requested a breakdown of advertising expenditure on various digital platforms by the Department of Education and Training and related agencies for the 2016-17 and 2017-18 financial years. The response details spending on Facebook and Google Adwords, with limited use of other platforms.
AnsweredQoN 3515Legislative Assembly
QuestionView source ↗
In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?
AnswerView source ↗
Answered
18 September 2018
Responded by
Minister representing the Minister for Education and Training
Response time
9 days
Department of Education
The answers to these questions are for Department of Education and School Curriculum and Standards Authority. Prior to 1 July 2017, the figures also include the Department of Education Services, which was merged as part of the Machinery of Government changes, and the Country High School Hostels Authority.
To answer this question for schools would require a survey to be completed by all schools. This has not been undertaken.
(a)
2016-17
$1 674.05
2017-18
$14 545.14
(b)–(m) Other than Facebook, the Department of Education and School Curriculum and Standards Authority do not classify expenses at this level. They are captured under a general heading, ‘Advertising’.
Department of Training and Workforce Development
2016-17
($)
2017-18
($)
(a) Facebook
58,101
49,283
(b) Twitter
0
0
(c) Instagram
0
0
(d) Google Adwords
4,720
15,500
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
North Metropolitan TAFE
2016-17
($)
2017-18
($)
(a) Facebook
91.41
36,364
(b) Twitter
0
0
(c) Instagram*
0
0
(d) Google Adwords
0
38,850
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
* The advertisement creation process in Facebook allows you to select an option for the advertisement to run on both Facebook and Instagram. This is regarded as one financial transaction and has been combined in the response.
South Metropolitan TAFE
2016-17
($)
2017-18
($)
(a) Facebook
78,790.23*
42,212.66
(b) Twitter
0
0
(c) Instagram**
0
0
(d) Google Adwords
43,904.27*
12,028.62
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
* TAFE choices marketing campaign
TAFE Choices was a whole of sector marketing campaign, implemented under the former State Government. The expenditure was shared between the five TAFE colleges. The total expenditure for the campaign is included in SMT’s response.
** Instagram is owned by Facebook and Instagram advertisements are purchased from Facebook
North Regional TAFE
2016-17
($)
2017-18
($)
(a) Facebook
2,613.86
3,040.28
(b) Twitter
0
0
(c) Instagram
0
0
(d) Google Adwords
2,836.98
4,111.24
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
Central Regional TAFE
2016-17
($)
2017-18
($)
(a) Facebook
3,487.27
12,869.33
(b) Twitter
148.37
0
(c) Instagram
0
0
(d) Google Adwords
0
0
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
900
785
South Regional TAFE
2016-17
($)
2017-18
($)
(a) Facebook
5,314.21
8,601.51
(b) Twitter
0
0
(c) Instagram
0
105.69
(d) Google Adwords
0
27.06
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
Building Construction Industry Training Fund
(a)-(m) Nil
The answers to these questions are for Department of Education and School Curriculum and Standards Authority. Prior to 1 July 2017, the figures also include the Department of Education Services, which was merged as part of the Machinery of Government changes, and the Country High School Hostels Authority.
To answer this question for schools would require a survey to be completed by all schools. This has not been undertaken.
(a)
2016-17
$1 674.05
2017-18
$14 545.14
(b)–(m) Other than Facebook, the Department of Education and School Curriculum and Standards Authority do not classify expenses at this level. They are captured under a general heading, ‘Advertising’.
Department of Training and Workforce Development
2016-17
($)
2017-18
($)
(a) Facebook
58,101
49,283
(b) Twitter
0
0
(c) Instagram
0
0
(d) Google Adwords
4,720
15,500
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
North Metropolitan TAFE
2016-17
($)
2017-18
($)
(a) Facebook
91.41
36,364
(b) Twitter
0
0
(c) Instagram*
0
0
(d) Google Adwords
0
38,850
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
* The advertisement creation process in Facebook allows you to select an option for the advertisement to run on both Facebook and Instagram. This is regarded as one financial transaction and has been combined in the response.
South Metropolitan TAFE
2016-17
($)
2017-18
($)
(a) Facebook
78,790.23*
42,212.66
(b) Twitter
0
0
(c) Instagram**
0
0
(d) Google Adwords
43,904.27*
12,028.62
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
* TAFE choices marketing campaign
TAFE Choices was a whole of sector marketing campaign, implemented under the former State Government. The expenditure was shared between the five TAFE colleges. The total expenditure for the campaign is included in SMT’s response.
** Instagram is owned by Facebook and Instagram advertisements are purchased from Facebook
North Regional TAFE
2016-17
($)
2017-18
($)
(a) Facebook
2,613.86
3,040.28
(b) Twitter
0
0
(c) Instagram
0
0
(d) Google Adwords
2,836.98
4,111.24
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
Central Regional TAFE
2016-17
($)
2017-18
($)
(a) Facebook
3,487.27
12,869.33
(b) Twitter
148.37
0
(c) Instagram
0
0
(d) Google Adwords
0
0
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
900
785
South Regional TAFE
2016-17
($)
2017-18
($)
(a) Facebook
5,314.21
8,601.51
(b) Twitter
0
0
(c) Instagram
0
105.69
(d) Google Adwords
0
27.06
(e) Bing Ads
0
0
(f) Google MyBusiness
0
0
(g) Reddit
0
0
(h) The West Australian
0
0
(i) Perth Now
0
0
(j) WA Today
0
0
(k) The Australian
0
0
(l) Australian Financial Review
0
0
(m) Community News Group
0
0
Building Construction Industry Training Fund
(a)-(m) Nil
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