A WA parliamentary question addresses the State Government's role in marketing university and secondary school courses to overseas students, exploring strategies, collaboration with independent schools, and existing discussion forums.

AnsweredQoN 921Legislative Council
Asked
11 December 2001
Portfolio
Education

QuestionView source ↗

EDUCATION, MARKETING OF COURSES OVERSEAS
I refer to the announcement of increased state involvement in higher education via a press release dated 7 December 2001 and titled “New era for tertiary education in WA”. (1) How will the State Government become more directly involved in marketing our university courses to overseas students? (2) Will the minister or his department become involved in marketing government secondary schooling to overseas markets? (3) If yes, how will this be done; and, if no, in the light of the minister’s press release, why not? (4) Has the minister made contact with independent schools, which have considerable experience in this area, to discuss the role they can play in the marketing of our tertiary courses? (5) What forum exists for universities, technical and further education colleges and schools to discuss the issues raised in the press release, “New era for tertiary education in WA”? Hon G.T. GIFFARD

AnswerView source ↗

I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(1) How will the State Government become more directly involved in marketing our university courses to overseas students? (2) Will the minister or his department become involved in marketing government secondary schooling to overseas markets? (3) If yes, how will this be done; and, if no, in the light of the minister’s press release, why not? (4) Has the minister made contact with independent schools, which have considerable experience in this area, to discuss the role they can play in the marketing of our tertiary courses? (5) What forum exists for universities, technical and further education colleges and schools to discuss the issues raised in the press release, “New era for tertiary education in WA”? Hon G.T. GIFFARD replied: I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(2) Will the minister or his department become involved in marketing government secondary schooling to overseas markets? (3) If yes, how will this be done; and, if no, in the light of the minister’s press release, why not? (4) Has the minister made contact with independent schools, which have considerable experience in this area, to discuss the role they can play in the marketing of our tertiary courses? (5) What forum exists for universities, technical and further education colleges and schools to discuss the issues raised in the press release, “New era for tertiary education in WA”? Hon G.T. GIFFARD replied: I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(3) If yes, how will this be done; and, if no, in the light of the minister’s press release, why not? (4) Has the minister made contact with independent schools, which have considerable experience in this area, to discuss the role they can play in the marketing of our tertiary courses? (5) What forum exists for universities, technical and further education colleges and schools to discuss the issues raised in the press release, “New era for tertiary education in WA”? Hon G.T. GIFFARD replied: I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(4) Has the minister made contact with independent schools, which have considerable experience in this area, to discuss the role they can play in the marketing of our tertiary courses? (5) What forum exists for universities, technical and further education colleges and schools to discuss the issues raised in the press release, “New era for tertiary education in WA”? Hon G.T. GIFFARD replied: I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(5) What forum exists for universities, technical and further education colleges and schools to discuss the issues raised in the press release, “New era for tertiary education in WA”? Hon G.T. GIFFARD replied: I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
Hon G.T. GIFFARD replied: I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
I thank the member for some notice of this question. (1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(1) The State Government pioneered the overseas marketing of Western Australia’s university courses in the 1980s. Western Australia was an Australian leader in this field for nearly a decade. However, Western Australia’s position compared with other States has declined over the past eight years. The Minister for Education and his department will work with the vice-chancellors and other government departments, such as the Department of Training and the Department of Industry and Technology, to identify the reasons for the decline and to develop and implement a “joined-up” approach to re-establish Western Australia as a market leader. This strategy will involve developing an improved promotional strategy in overseas countries; ensuring that all Western Australian-based providers of higher education are properly accredited; and establishing clear and appropriate pathways to higher education through the school and vocational education training system for overseas students. (2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(2) The Department of Education and the Curriculum Council are already involved in marketing government secondary schooling to overseas students. (3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(3) Not applicable. (4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(4) The minister is aware of the involvement of independent schools in the overseas student market and will ensure that they have opportunities to contribute to the development and implementation of the aforementioned strategies. The minister has not made contact with the sector on this matter since he issued the media statement last Friday. (5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.
(5) The media statement identified six main areas of concern: equity; supporting education; relationships between schools, universities and TAFE colleges; research and development; collaboration; and government support. A range of forums for the discussion of issues in each area already exist. For example, the Curriculum Council, which comprises representatives from all systems and sectors of education and training, is the most appropriate forum for discussion related to improved relationships between schools, universities and TAFE colleges. The forthcoming report of the review of post-compulsory education should amply demonstrate the effectiveness of that forum. The appropriate forums for research and development and collaboration are the Higher Education Council and the Science Council. The established forum for equity, which is about ensuring that Western Australia gets its fair share of university places, is the Joint Planning Committee, a state-commonwealth forum in which universities’ bids for new places are discussed in relation to state priority. It is not that the appropriate forums do not exist in each of the areas; rather, the issue is one of their effectiveness in achieving state goals. This is why the minister intends to play a more active role. This is reflected in his decision to chair the Higher Education Council.

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