Mr Logan asks about the objective of the WorkSafe-ThinkSafe 2001 television advertising campaign. Mr Kobelke acknowledges the campaign's success in raising awareness and outlines the government's plan to target small businesses to improve occupational health and safety.

AnsweredQoN 147Legislative Assembly
Asked
26 June 2001
Member
Portfolio
Leader of the House

QuestionView source ↗

WORKSAFE-THINKSAFE ADVERTISING CAMPAIGN
What is the objective of the WorkSafe-ThinkSafe 2001 television advertising campaign? Mr KOBELKE

AnswerView source ↗

I thank the member for some notice of this question. The member has a long history of expressing his interest in occupational health and safety matters. The ThinkSafe campaign was an initiative of the former Government and one of which it can be proud. The previous Government was a national leader in taking occupational health and safety out to the wider community; it created a major television campaign using Glen Jakovich to try to get that message across. I understand that campaign was successful in getting the wider community thinking about the issues of safety in the workplace, and for that the previous Government should be congratulated. We must ensure that we take that message into specific workplaces, particularly small business. As members will be aware, small business comprises approximately 97 per cent of all business in this State, and approximately half of all employment is involved in small business. However, it is evident that the message has not got through. The National Occupational Health and Safety Commission has indicated through its research that more than half of micro and small businesses do not have any documentation system for the reduction of risk in the workplace. Therefore, the next step in this campaign is to try to get the message through to small business that it has much to gain. I ask all members of the House involved with the business community to help us raise that issue with all small business people. The Government has produced a good book that forms part of that campaign - and copies are available at the back of the Chamber - and we should spread the message that it is good business for small business to take seriously the need to improve occupational health and safety. This would build on the initiative that was started by the previous Government. It is most important that we get that message through to the workplace.
Mr KOBELKE replied: I thank the member for some notice of this question. The member has a long history of expressing his interest in occupational health and safety matters. The ThinkSafe campaign was an initiative of the former Government and one of which it can be proud. The previous Government was a national leader in taking occupational health and safety out to the wider community; it created a major television campaign using Glen Jakovich to try to get that message across. I understand that campaign was successful in getting the wider community thinking about the issues of safety in the workplace, and for that the previous Government should be congratulated. We must ensure that we take that message into specific workplaces, particularly small business. As members will be aware, small business comprises approximately 97 per cent of all business in this State, and approximately half of all employment is involved in small business. However, it is evident that the message has not got through. The National Occupational Health and Safety Commission has indicated through its research that more than half of micro and small businesses do not have any documentation system for the reduction of risk in the workplace. Therefore, the next step in this campaign is to try to get the message through to small business that it has much to gain. I ask all members of the House involved with the business community to help us raise that issue with all small business people. The Government has produced a good book that forms part of that campaign - and copies are available at the back of the Chamber - and we should spread the message that it is good business for small business to take seriously the need to improve occupational health and safety. This would build on the initiative that was started by the previous Government. It is most important that we get that message through to the workplace.
I thank the member for some notice of this question. The member has a long history of expressing his interest in occupational health and safety matters. The ThinkSafe campaign was an initiative of the former Government and one of which it can be proud. The previous Government was a national leader in taking occupational health and safety out to the wider community; it created a major television campaign using Glen Jakovich to try to get that message across. I understand that campaign was successful in getting the wider community thinking about the issues of safety in the workplace, and for that the previous Government should be congratulated. We must ensure that we take that message into specific workplaces, particularly small business. As members will be aware, small business comprises approximately 97 per cent of all business in this State, and approximately half of all employment is involved in small business. However, it is evident that the message has not got through. The National Occupational Health and Safety Commission has indicated through its research that more than half of micro and small businesses do not have any documentation system for the reduction of risk in the workplace. Therefore, the next step in this campaign is to try to get the message through to small business that it has much to gain. I ask all members of the House involved with the business community to help us raise that issue with all small business people. The Government has produced a good book that forms part of that campaign - and copies are available at the back of the Chamber - and we should spread the message that it is good business for small business to take seriously the need to improve occupational health and safety. This would build on the initiative that was started by the previous Government. It is most important that we get that message through to the workplace.
We must ensure that we take that message into specific workplaces, particularly small business. As members will be aware, small business comprises approximately 97 per cent of all business in this State, and approximately half of all employment is involved in small business. However, it is evident that the message has not got through. The National Occupational Health and Safety Commission has indicated through its research that more than half of micro and small businesses do not have any documentation system for the reduction of risk in the workplace. Therefore, the next step in this campaign is to try to get the message through to small business that it has much to gain. I ask all members of the House involved with the business community to help us raise that issue with all small business people. The Government has produced a good book that forms part of that campaign - and copies are available at the back of the Chamber - and we should spread the message that it is good business for small business to take seriously the need to improve occupational health and safety. This would build on the initiative that was started by the previous Government. It is most important that we get that message through to the workplace.

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