❓ Hon Anthony Spagnolo inquired about the 'Building for Tomorrow' advertising campaign, seeking details on its purpose, creative brief, number of creative executions, and costs for creative services, production, and media across various channels for 2025-26 and 2026-27. The Minister's response stated the campaign's purpose as awareness and education since 2020, and that funding details would be in annual reports, noting such campaigns are common practice.
AnsweredQoN 469Legislative Council
QuestionView source ↗
Building for Tomorrow advertising campaign
469. Hon Anthony Spagnolo to the minister representing
the Minister Assisting the Minister for Transport:
I refer to the
"Building for Tomorrow" advertising campaign that represents the WA
Government's transport and major infrastructure agencies.
(1) What is the purpose of the
advertising and what was the key message as defined in the creative brief?
(2) How many versions of creative
executions were produced across all channels?
(3) What was the cost of creative
services and production costs for radio ads, TV ads, digital ads, outdoor ads
and others?
(4) For the duration of the campaign in
2025–26 and 2026–27, what is the cost of media for radio ads, TV ads, digital
ads, outdoor ads and others?
469. Hon Anthony Spagnolo to the minister representing
the Minister Assisting the Minister for Transport:
I refer to the
"Building for Tomorrow" advertising campaign that represents the WA
Government's transport and major infrastructure agencies.
(1) What is the purpose of the
advertising and what was the key message as defined in the creative brief?
(2) How many versions of creative
executions were produced across all channels?
(3) What was the cost of creative
services and production costs for radio ads, TV ads, digital ads, outdoor ads
and others?
(4) For the duration of the campaign in
2025–26 and 2026–27, what is the cost of media for radio ads, TV ads, digital
ads, outdoor ads and others?
AnswerView source ↗
I thank the
honourable member for some notice of the question. I provide the following
answer on behalf of the Minister for Transport.
(1)–(4) "Building for Tomorrow" is an
awareness and education campaign that launched in 2020 to inform the community
about the unprecedented level of infrastructure in planning, under construction
or nearing completion across the state. Funding for advertising campaigns will
be reported as part of the annual reports process. State government
infrastructure awareness campaigns are common practice.
honourable member for some notice of the question. I provide the following
answer on behalf of the Minister for Transport.
(1)–(4) "Building for Tomorrow" is an
awareness and education campaign that launched in 2020 to inform the community
about the unprecedented level of infrastructure in planning, under construction
or nearing completion across the state. Funding for advertising campaigns will
be reported as part of the annual reports process. State government
infrastructure awareness campaigns are common practice.
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