Hon Julie Freeman asks about the duration, cost, and evaluation of the 'Red plate. One mate.' road safety campaign related to P-plate driver restrictions. The Minister provides details on the campaign's timeline and cost, and mentions the upcoming 'Tom's Law' campaign.

AnsweredQoN 641Legislative Assembly
Asked
9 September 2025
Portfolio
Minister Assisting the Minister for Transport

QuestionView source ↗

Road safety—"Red plate. One mate."
campaign
641. Hon Julie Freeman to
the minister representing the Minister Assisting the Minister for Transport:
I refer to the
P-plate driver restrictions introduced in late 2024 and the associated "Red
plate. One mate." campaign.
(1) What was the total duration of the "Red
plate. One mate." campaign?
(2) What was the total cost of the campaign?
(3) Has any post-campaign analysis or evaluation
been undertaken and, if so, will the minister table the findings?

AnswerView source ↗

I thank the
honourable member for some notice of the question and provide the following
answer on behalf of the Minister for Agriculture and Food representing the
Minister Assisting the Minister for Transport.
(1)–(3) The campaign launched on 21
November 2024 and concluded on 31 January 2025 at a cost of $290,529.51, excluding
GST. The state government is currently preparing the next stage of the "Tom's
Law" campaign, which is expected to be released before the end of the
year.

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