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❓ Question regarding the effectiveness of Tourism WA's cooperative marketing agreements in 2017 and 2018, specifically concerning visitor numbers and economic impact. The answer provides aggregated data on visitor numbers and economic impact, with detailed agreement information tabled separately.

AnsweredQoN 4765Legislative Assembly

Asked

19 February 2019

Member

Ms L. Mettam

Portfolio

Tourism

QuestionView source ↗

I refer to the Minister’s media statement on 15 January 2019 “$1.2 million airline agreement to increase interstate visitor numbers” and I ask: (a) During 2017 and 2018 what cooperative marketing agreements were undertaken by Tourism WA: (i) Who was each cooperative marketing agreement with; (ii) What was the target audience of each cooperative marketing agreement; (iii) How many additional domestic and international visitors to the State did each cooperative marketing agreement deliver; and (iv) What
was the economic impact to the State of each cooperative marketing agreement?

AnswerView source ↗

Answered

19 March 2019

Responded by

Minister for Tourism

Response time

6 days

Tourism WA undertook 121 cooperative marketing agreements in 2017 and 2018. Details of who the cooperative market agreements were with and the target audience of each one are listed in tabled paper #. These agreements delivered 121,573 domestic visitors with an economic impact to the State of $110,652,682; and 255,204 international visitors with an economic impact to the State of $546,911,717.

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