❓ The Minister for Tourism responds to a question regarding Virgin Blue commencing flights to WA, outlining the positive impact on tourism and detailing a $5 million government investment in the industry following the September 11 attacks and Ansett's collapse. The funding supports various marketing campaigns to boost tourism.
AnsweredQoN 486Legislative Assembly
QuestionView source ↗
VIRGIN BLUE AIRLINES, WESTERN AUSTRALIAN FLIGHTS
I understand that Virgin Blue Airlines Pty Ltd has made a major announcement that will impact on Western Australian travellers. Can the minister tell the House more about its plans and what this means for tourism and travel in Western Australia? Mr BROWN
I understand that Virgin Blue Airlines Pty Ltd has made a major announcement that will impact on Western Australian travellers. Can the minister tell the House more about its plans and what this means for tourism and travel in Western Australia? Mr BROWN
AnswerView source ↗
I thank the member for Wanneroo for her question. Today Virgin Blue announced that it intended to commence flights to Western Australia in December. That is certainly good news for the tourism industry in this State. It builds on the good work that has been undertaken by the Western Australian Tourism Commission and the tourism industry since the awful events of 11 September and the collapse of Ansett Australia on 13 September, and assists with the special promotion that we are undertaking with an additional allocation of $5 million to the industry. Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
Mr BROWN replied: I thank the member for Wanneroo for her question. Today Virgin Blue announced that it intended to commence flights to Western Australia in December. That is certainly good news for the tourism industry in this State. It builds on the good work that has been undertaken by the Western Australian Tourism Commission and the tourism industry since the awful events of 11 September and the collapse of Ansett Australia on 13 September, and assists with the special promotion that we are undertaking with an additional allocation of $5 million to the industry. Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
I thank the member for Wanneroo for her question. Today Virgin Blue announced that it intended to commence flights to Western Australia in December. That is certainly good news for the tourism industry in this State. It builds on the good work that has been undertaken by the Western Australian Tourism Commission and the tourism industry since the awful events of 11 September and the collapse of Ansett Australia on 13 September, and assists with the special promotion that we are undertaking with an additional allocation of $5 million to the industry. Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
Mr BROWN replied: I thank the member for Wanneroo for her question. Today Virgin Blue announced that it intended to commence flights to Western Australia in December. That is certainly good news for the tourism industry in this State. It builds on the good work that has been undertaken by the Western Australian Tourism Commission and the tourism industry since the awful events of 11 September and the collapse of Ansett Australia on 13 September, and assists with the special promotion that we are undertaking with an additional allocation of $5 million to the industry. Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
I thank the member for Wanneroo for her question. Today Virgin Blue announced that it intended to commence flights to Western Australia in December. That is certainly good news for the tourism industry in this State. It builds on the good work that has been undertaken by the Western Australian Tourism Commission and the tourism industry since the awful events of 11 September and the collapse of Ansett Australia on 13 September, and assists with the special promotion that we are undertaking with an additional allocation of $5 million to the industry. Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
Some of the key areas in which that additional funding has been used are: $50 000 for an immediate intrastate radio campaign; $550 000 in funding to the regional tourism associations and the metropolitan marketing advisory council; $250 000 for a national print campaign, which began with the “how to book” advertisements and is now promoting various destinations; $180 000 for the intrastate catalogue, which will be in this Saturday’s newspaper, and which I commend to all members as it is a key part of the $100 million holiday sale and which comprises 72 pages advertising key holiday destinations in Western Australia, underwritten in large part by the WATC; $200 000 for interstate and intrastate television campaigns featuring Brand WA advertisements; $500 000 for billboard promotion; and $163 000 for a campaign that I recently announced in Malaysia. This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
This is a very significant injection of funds that has been designed to ensure that the industry is assisted in getting back on its feet. It is pleasing to hear that a number of operators are reporting a significant increase in inquiries leading to additional bookings. We will continue with the campaign to assist the industry to further develop and get over the difficult times that have been encountered. It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
It is true that there are continuing problems in the Kimberley. We are aware of those problems and the Western Australian Tourism Commission’s barometer of effects, which measures the impact in different regions, will look at how best it can assist in the Kimberley region. Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
Welcoming Virgin Blue into the State will build on the good work that has been undertaken by the industry and by the Western Australian Tourism Commission, along with the additional $5 million package that has been allocated by the Western Australian Government.
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