The Minister for Culture and Arts announces that Perth has secured the 'In The City AAA' music event, highlighting its economic and cultural benefits for Western Australia.

AnsweredQoN 833Legislative Assembly
Asked
1 November 2006
Portfolio
Culture and Arts

QuestionView source ↗

IN THE CITY AAA
Will the minister inform the house of the latest arts and tourism event that the government has secured for Western Australia? Ms S.M. McHALE

AnswerView source ↗

I thank the member for the question. On the weekend I announced that Perth has secured In The City AAA. In the City AAA is a fantastic event that will put the Western Australian music industry under the international spotlight. It will also bring to an end the notion that Perth is Dullsville. This four-day event, which will start in November 2007, will include live showcases of our Australian and international bands, an international conference, an outdoor concert festival and open-staged events. The event will attract international industry leaders from record labels, music agents, music lawyers, publishers, communications and technology companies, investors, promoters and journalists. Perth won the event over Melbourne and Brisbane. The Melbourne and Brisbane representatives who bidded to host this event are very cross that it was won by Perth. The event was secured by Perth because of its great talent and great bands that have been nurtured over the past five years with the contemporary music strategy. The event was secured by Perth because of what Perth has to offer. Mr P.D. Omodei interjected. The SPEAKER : I call the Leader of the Opposition to order for the third time. Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.
Ms S.M. McHALE replied: I thank the member for the question. On the weekend I announced that Perth has secured In The City AAA. In the City AAA is a fantastic event that will put the Western Australian music industry under the international spotlight. It will also bring to an end the notion that Perth is Dullsville. This four-day event, which will start in November 2007, will include live showcases of our Australian and international bands, an international conference, an outdoor concert festival and open-staged events. The event will attract international industry leaders from record labels, music agents, music lawyers, publishers, communications and technology companies, investors, promoters and journalists. Perth won the event over Melbourne and Brisbane. The Melbourne and Brisbane representatives who bidded to host this event are very cross that it was won by Perth. The event was secured by Perth because of its great talent and great bands that have been nurtured over the past five years with the contemporary music strategy. The event was secured by Perth because of what Perth has to offer. Mr P.D. Omodei interjected. The SPEAKER : I call the Leader of the Opposition to order for the third time. Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.
I thank the member for the question. On the weekend I announced that Perth has secured In The City AAA. In the City AAA is a fantastic event that will put the Western Australian music industry under the international spotlight. It will also bring to an end the notion that Perth is Dullsville. This four-day event, which will start in November 2007, will include live showcases of our Australian and international bands, an international conference, an outdoor concert festival and open-staged events. The event will attract international industry leaders from record labels, music agents, music lawyers, publishers, communications and technology companies, investors, promoters and journalists. Perth won the event over Melbourne and Brisbane. The Melbourne and Brisbane representatives who bidded to host this event are very cross that it was won by Perth. The event was secured by Perth because of its great talent and great bands that have been nurtured over the past five years with the contemporary music strategy. The event was secured by Perth because of what Perth has to offer. Mr P.D. Omodei interjected. The SPEAKER : I call the Leader of the Opposition to order for the third time. Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.
This four-day event, which will start in November 2007, will include live showcases of our Australian and international bands, an international conference, an outdoor concert festival and open-staged events. The event will attract international industry leaders from record labels, music agents, music lawyers, publishers, communications and technology companies, investors, promoters and journalists. Perth won the event over Melbourne and Brisbane. The Melbourne and Brisbane representatives who bidded to host this event are very cross that it was won by Perth. The event was secured by Perth because of its great talent and great bands that have been nurtured over the past five years with the contemporary music strategy. The event was secured by Perth because of what Perth has to offer. Mr P.D. Omodei interjected. The SPEAKER : I call the Leader of the Opposition to order for the third time. Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.
Mr P.D. Omodei interjected. The SPEAKER : I call the Leader of the Opposition to order for the third time. Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.
The SPEAKER : I call the Leader of the Opposition to order for the third time. Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.
Ms S.M. McHALE : Our initial contract will ensure a commitment for 2007, 2008 and 2009. It will also include extension options until 2014. This is a significant investment for government. It is estimated to have an economic expenditure of about $5.2 million. The event will exceed the notional five to one return on investment by year three. The event will also deliver on the government’s policy to create vibrancy and energy in Perth. It will generate significant media exposure for the Western Australian music scene and Perth in general, and it will provide a balance across the sports, music and arts events calendar. Finally, it complements and boosts the government’s commitment to the contemporary music sector. This is a great event. It will allow the Western Australian music industry to network directly with the world’s greatest music leaders and to seek international distribution and publishing deals. I am delighted that Perth was able to attract this event. It will certainly put Perth on the international music map once again.

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