Mr Brown questions the Minister for Housing, Aboriginal Affairs, and Water Resources regarding government advertising on Channel 31. The Minister's response indicates some departments have considered it, none plan to advertise in the next six months, but efforts are underway to encourage Channel 31's use.

AnsweredQoN 12Legislative Assembly
Asked
9 August 2000
Member
Portfolio
Aboriginal Affairs

QuestionView source ↗

12. Mr BROWN to the Minister for Housing; Aboriginal Affairs; Water Resources:
(1) Has each department and agency under the Ministers control actively looked at placing Government advertising on Channel 31?
(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months?
(3) Has each department and agency under the Ministers control spoken to Market force or any other Government advertisers about using Channel 31?
(4) If not, will each department and agency have such discussions?
(5) If not, why not?

AnswerView source ↗

Answered
5 September 2000
Response time
27 days
The Minister Replied:
(1) Aboriginal Affairs Department, Ministry of Housing and Office of Water Regulation: No.
Water Corporation and Water and Rivers Commission: Yes.
(2) Nil
(3-5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies.
Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31.
With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.

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