❓ A WA parliamentary question seeks detailed advertising expenditure data from government departments and agencies across various media outlets from 2000-2001 to the current year. The Minister declines to provide the comprehensive data due to resource constraints, offering to consider specific requests instead.
AnsweredQoN 690Legislative Council
QuestionView source ↗
For all Departments and Agencies under the control of your portfolio, for the financial years 2000-2001, 2001-2002, 2002-2003, 2003-2004, and the current financial year to date -
(1) How much was spent on advertising through -
(a) Channel 7;
(b) Channel 9;
(c) Channel 10;
(d) Channel 31;
(e) Golden West Network (GWN);
(f) WIN;
(g)
The Sunday Times
(excluding employment advertising);
(h)
The West Australian
(excluding employment advertising);
(i)
Community Newspapers
(excluding employment advertising); and
(j)
Rural Press
newspapers (excluding employment advertising)?
(2) For advertisements aired on television -
(a) who was the advertising agent and the producer of the advertisement; and
(b) what was the cost of production?
(1) How much was spent on advertising through -
(a) Channel 7;
(b) Channel 9;
(c) Channel 10;
(d) Channel 31;
(e) Golden West Network (GWN);
(f) WIN;
(g)
The Sunday Times
(excluding employment advertising);
(h)
The West Australian
(excluding employment advertising);
(i)
Community Newspapers
(excluding employment advertising); and
(j)
Rural Press
newspapers (excluding employment advertising)?
(2) For advertisements aired on television -
(a) who was the advertising agent and the producer of the advertisement; and
(b) what was the cost of production?
AnswerView source ↗
Answered
19 May 2005
Responded by
Minister for Fisheries representing the Minister for Consumer and Employment Protection
Response time
23 days
(b) Channel 9; (c) Channel 10; (d) Channel 31; (e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(c) Channel 10; (d) Channel 31; (e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(d) Channel 31; (e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(j) Rural Press newspapers (excluding employment advertising)?
(b) what was the cost of production?
To source and provide the level of campaign advertising and non-campaign advertising expenditure data (excluding employment advertising) for each government department and agency for each of the reporting periods requested would be a major task, and the allocation of the significant resources required could not be justified. If, however, the member has a specific request regarding costs associated with a particular agency's advertising I would be prepared to consider the member's request. The Government can advise that total advertising expenditure by all government departments peaked under the previous Coalition government in 2000-2001. Since then, the government has reduced advertising and promotion budgets, revised the format for recruitment advertising, revised the format for public notices and tenders and introduced new Advertising Policy Guidelines. The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
If, however, the member has a specific request regarding costs associated with a particular agency's advertising I would be prepared to consider the member's request. The Government can advise that total advertising expenditure by all government departments peaked under the previous Coalition government in 2000-2001. Since then, the government has reduced advertising and promotion budgets, revised the format for recruitment advertising, revised the format for public notices and tenders and introduced new Advertising Policy Guidelines. The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
The Government can advise that total advertising expenditure by all government departments peaked under the previous Coalition government in 2000-2001. Since then, the government has reduced advertising and promotion budgets, revised the format for recruitment advertising, revised the format for public notices and tenders and introduced new Advertising Policy Guidelines. The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
(2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
(c) Channel 10; (d) Channel 31; (e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(d) Channel 31; (e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(e) Golden West Network (GWN); (f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(f) WIN; (g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(g) The Sunday Times (excluding employment advertising); (h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(h) The West Australian (excluding employment advertising); (i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(i) Community Newspapers (excluding employment advertising); and (j) Rural Press newspapers (excluding employment advertising)?
(j) Rural Press newspapers (excluding employment advertising)?
(b) what was the cost of production?
To source and provide the level of campaign advertising and non-campaign advertising expenditure data (excluding employment advertising) for each government department and agency for each of the reporting periods requested would be a major task, and the allocation of the significant resources required could not be justified. If, however, the member has a specific request regarding costs associated with a particular agency's advertising I would be prepared to consider the member's request. The Government can advise that total advertising expenditure by all government departments peaked under the previous Coalition government in 2000-2001. Since then, the government has reduced advertising and promotion budgets, revised the format for recruitment advertising, revised the format for public notices and tenders and introduced new Advertising Policy Guidelines. The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
If, however, the member has a specific request regarding costs associated with a particular agency's advertising I would be prepared to consider the member's request. The Government can advise that total advertising expenditure by all government departments peaked under the previous Coalition government in 2000-2001. Since then, the government has reduced advertising and promotion budgets, revised the format for recruitment advertising, revised the format for public notices and tenders and introduced new Advertising Policy Guidelines. The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
The Government can advise that total advertising expenditure by all government departments peaked under the previous Coalition government in 2000-2001. Since then, the government has reduced advertising and promotion budgets, revised the format for recruitment advertising, revised the format for public notices and tenders and introduced new Advertising Policy Guidelines. The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
The following table details the total annual spend by government agencies. The figure for 2000 - 2001 does not take into account media rate increases. Since then and in real terms that figure today equates to $28million. Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
Expenditure $20.2m $20.6m $21.7m $24.6m $20.7m $23.2m $22.0m (2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
(2a-b) To provide finite costings of production and other associated costs would require the direction of significant resources to provide this information. I am not prepared to allocate the resources required to provide this information. If, however, the member has a specific request regarding further costs associated with a particular agency's advertising I would be prepared to consider the member's request.
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