❓ Mrs Roberts questions the Minister for Culture and the Arts regarding market research conducted for the WA Museum by Morris Hargreaves McIntyre and Meerkats. The Minister clarifies the nature and use of the research and marketing services.
AnsweredQoN 1273Legislative Assembly
QuestionView source ↗
I refer to the WA Museum Annual Report 2012–2013 , page 106, and I ask: (a) what was the subject and results of the market research undertaken by Morris Hargreaves McIntyre; (b) will the Minister table the result of the research in (a), and if not, why not; (c) what was the subject and results of the market research undertaken by Meerkats The Brand Leadership Company; and (d) will the Minister table the results of the research in (c), and if not, why not?
AnswerView source ↗
Answered
29 October 2013
Responded by
Minister for Culture and the Arts
Response time
33 days
a) The Western Australian Museum commissioned Morris Hargreaves McIntyre to conduct research measuring customer satisfaction and service delivery across all six of the Museum's public sites. The data collected is being used to improve the Museum experience for all visitors, and to target new audiences.
b) The findings of the research were published in the Museum's Annual Report which can be accessed via the Museum's website.
c) Meerkats The Brand Leadership Company was contracted to provide marketing services - not research - to develop a new visual identity for the New Museum.
d) The visual identity for the New Museum was launched to the public at the Perth site in June this year and is already in use across a range of platforms.
b) The findings of the research were published in the Museum's Annual Report which can be accessed via the Museum's website.
c) Meerkats The Brand Leadership Company was contracted to provide marketing services - not research - to develop a new visual identity for the New Museum.
d) The visual identity for the New Museum was launched to the public at the Perth site in June this year and is already in use across a range of platforms.
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