❓ A WA parliamentary question scrutinising Tourism WA's marketing efforts for the Peggy Guggenheim exhibition, particularly regarding engagement with Singapore Airlines, Silk Air, Jetstar, and overseas media. The response details marketing activities undertaken and clarifies the nature of partnerships.
AnsweredQoN 4160Legislative Assembly
QuestionView source ↗
Given the Minister's spruiking of links with Singapore Airlines and the unique selling point of the current Peggy Guggenheim exhibition only appearing in Perth in the Asia-Pacific, I ask:
(a) why was there no advertorial or editorial on Peggy Guggenheim in the October in-flight magazine on Singapore Airlines and Silk Air;
(b) what overseas media have been invited to Perth by Eventscorp/Tourism Western Australia to attend and report on Peggy Guggenheim;
(c) what overseas marketing has been undertaken specifically on Peggy Guggenheim and Perth; and
(d) given the alleged tie-up between Jetstar to Bali and Western Australian Tourism, what editorial on Peggy Guggenheim in Perth appeared in Indonesian media or in-flight on Jetstar flights from Indonesia to Western Australia?
(a) why was there no advertorial or editorial on Peggy Guggenheim in the October in-flight magazine on Singapore Airlines and Silk Air;
(b) what overseas media have been invited to Perth by Eventscorp/Tourism Western Australia to attend and report on Peggy Guggenheim;
(c) what overseas marketing has been undertaken specifically on Peggy Guggenheim and Perth; and
(d) given the alleged tie-up between Jetstar to Bali and Western Australian Tourism, what editorial on Peggy Guggenheim in Perth appeared in Indonesian media or in-flight on Jetstar flights from Indonesia to Western Australia?
AnswerView source ↗
Answered
16 November 2010
Responded by
Minister for Tourism
Response time
34 days
(a) Tourism Western Australia discussed having an article on the Peggy Guggenheim: A Collection in Venice exhibition written for Singapore Airlines' in-flight magazine with its editor. There are plans to run a number of articles on Western Australia in forthcoming issues. Please note that Silk Air promotes events in the destinations it flies to and Perth is not one of them.
(b) Tourism Western Australia has invited five media from Singapore, Malaysia and Korea to visit Perth in November as part of an arts and cultural familiarisation itinerary which will be used to promote the exhibition. Additionally, Tourism Western Australia has invited five key national media to visit Perth to experience the exhibition.
(c) The Art Gallery of WA, as event organiser, placed advertisements in
The Straits Times
and
The Sunday Times
in Singapore in November, Qantas' in-flight magazine in November, and the in-flight magazine of Strategic Airlines (which flies to Bali) in the September and December issues. Information regarding the exhibition is also displayed on two Singaporean websites - Trip Advisor and Travel Deals.
(d) The Member is mistaken about any alleged tie-up and it is unclear what he is asking. Tourism Western Australia works with Jetstar exclusively on domestic routes into Perth.
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(b) Tourism Western Australia has invited five media from Singapore, Malaysia and Korea to visit Perth in November as part of an arts and cultural familiarisation itinerary which will be used to promote the exhibition. Additionally, Tourism Western Australia has invited five key national media to visit Perth to experience the exhibition.
(c) The Art Gallery of WA, as event organiser, placed advertisements in
The Straits Times
and
The Sunday Times
in Singapore in November, Qantas' in-flight magazine in November, and the in-flight magazine of Strategic Airlines (which flies to Bali) in the September and December issues. Information regarding the exhibition is also displayed on two Singaporean websites - Trip Advisor and Travel Deals.
(d) The Member is mistaken about any alleged tie-up and it is unclear what he is asking. Tourism Western Australia works with Jetstar exclusively on domestic routes into Perth.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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