❓ Hon Ray Halligan requests details on all approved and rejected advertising campaign applications exceeding $40,000 since Premier's Circular 2002/08, including departmental information, reasons, KPIs, costs, target markets, budgets, and approval details. The answer provided is incomplete and repetitive.
AnsweredQoN 1041Legislative Council
QuestionView source ↗
I refer the Premier to the
Premier’s Circular
number 2002/08 Issued May 7 2002 titled ‘Reduction of Advertising and Promotions Expenditure’ and the attached ‘Application for Approval of Advertising Campaigns Exceeding $40,000’, and I ask -
(1) Will the Premier please provide details on all applications for advertising exceeding $40 000 that have been approved since this circular was issued, including the -
(a) relevant Department requesting the campaign;
(b) primary reason for the campaign;
(c) secondary reason for the campaign;
(d) proposed key qualitative and quantitative key performance indicators for the campaign;
(e) cost of research to measure the key performance indicators for the campaign;
(f) primary target market of the campaign;
(g) secondary target market of the campaign;
(h) advertising and production budget for the campaign in terms of -
(i) media placement expenditure;
(ii) creative element; and
(iii) other,
(i) additional budget required for other advertising elements/components of the campaign; and
(j) name and position of the person who approved the campaign?
(2) Will the Premier please provide details on all applications for advertising exceeding $40 000 that were not approved since this circular was issued, including the -
(a) relevant Department requesting the campaign;
(b) primary reason for the proposed campaign;
(c) secondary reason for the proposed campaign;
(d) proposed key qualitative and quantitative key performance indicators for the proposed campaign;
(e) anticipated cost of research to measure the key performance indicators for the proposed campaign;
(f) primary target market of the proposed campaign;
(g) secondary target market of the proposed campaign;
(h) advertising and production budget for the proposed campaign in terms of -
(i) media placement expenditure;
(ii) creative element; and
(iii) other,
(i) additional budget required for other advertising elements/components of the proposed campaign; and
(j) reason why the proposed campaign was not approved?
Premier’s Circular
number 2002/08 Issued May 7 2002 titled ‘Reduction of Advertising and Promotions Expenditure’ and the attached ‘Application for Approval of Advertising Campaigns Exceeding $40,000’, and I ask -
(1) Will the Premier please provide details on all applications for advertising exceeding $40 000 that have been approved since this circular was issued, including the -
(a) relevant Department requesting the campaign;
(b) primary reason for the campaign;
(c) secondary reason for the campaign;
(d) proposed key qualitative and quantitative key performance indicators for the campaign;
(e) cost of research to measure the key performance indicators for the campaign;
(f) primary target market of the campaign;
(g) secondary target market of the campaign;
(h) advertising and production budget for the campaign in terms of -
(i) media placement expenditure;
(ii) creative element; and
(iii) other,
(i) additional budget required for other advertising elements/components of the campaign; and
(j) name and position of the person who approved the campaign?
(2) Will the Premier please provide details on all applications for advertising exceeding $40 000 that were not approved since this circular was issued, including the -
(a) relevant Department requesting the campaign;
(b) primary reason for the proposed campaign;
(c) secondary reason for the proposed campaign;
(d) proposed key qualitative and quantitative key performance indicators for the proposed campaign;
(e) anticipated cost of research to measure the key performance indicators for the proposed campaign;
(f) primary target market of the proposed campaign;
(g) secondary target market of the proposed campaign;
(h) advertising and production budget for the proposed campaign in terms of -
(i) media placement expenditure;
(ii) creative element; and
(iii) other,
(i) additional budget required for other advertising elements/components of the proposed campaign; and
(j) reason why the proposed campaign was not approved?
AnswerView source ↗
Answered
18 May 2005
Responded by
Leader of the House representing the Premier
Response time
22 days
(b) primary reason for the campaign; (c) secondary reason for the campaign; (d) proposed key qualitative and quantitative key performance indicators for the campaign; (e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(c) secondary reason for the campaign; (d) proposed key qualitative and quantitative key performance indicators for the campaign; (e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(d) proposed key qualitative and quantitative key performance indicators for the campaign; (e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(ii) creative element; and (iii) other,
(iii) other,
(j) name and position of the person who approved the campaign?
(b) primary reason for the proposed campaign; (c) secondary reason for the proposed campaign; (d) proposed key qualitative and quantitative key performance indicators for the proposed campaign; (e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(c) secondary reason for the proposed campaign; (d) proposed key qualitative and quantitative key performance indicators for the proposed campaign; (e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(d) proposed key qualitative and quantitative key performance indicators for the proposed campaign; (e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(ii) creative element; and (iii) other,
(iii) other,
(j) reason why the proposed campaign was not approved?
(2a-j) Not Applicable.
(c) secondary reason for the campaign; (d) proposed key qualitative and quantitative key performance indicators for the campaign; (e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(d) proposed key qualitative and quantitative key performance indicators for the campaign; (e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(e) cost of research to measure the key performance indicators for the campaign; (f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(f) primary target market of the campaign; (g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(g) secondary target market of the campaign; (h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(h) advertising and production budget for the campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the campaign; and (j) name and position of the person who approved the campaign?
(ii) creative element; and (iii) other,
(iii) other,
(j) name and position of the person who approved the campaign?
(b) primary reason for the proposed campaign; (c) secondary reason for the proposed campaign; (d) proposed key qualitative and quantitative key performance indicators for the proposed campaign; (e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(c) secondary reason for the proposed campaign; (d) proposed key qualitative and quantitative key performance indicators for the proposed campaign; (e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(d) proposed key qualitative and quantitative key performance indicators for the proposed campaign; (e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(e) anticipated cost of research to measure the key performance indicators for the proposed campaign; (f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(f) primary target market of the proposed campaign; (g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(g) secondary target market of the proposed campaign; (h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(h) advertising and production budget for the proposed campaign in terms of - (i) media placement expenditure; (ii) creative element; and (iii) other, (i) additional budget required for other advertising elements/components of the proposed campaign; and (j) reason why the proposed campaign was not approved?
(ii) creative element; and (iii) other,
(iii) other,
(j) reason why the proposed campaign was not approved?
(2a-j) Not Applicable.
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