❓ Mr Kirkup inquires about the effectiveness of the 'Dark Lord' and 'Judgemental Booth' election campaigns. The WAEC confirms post-election research was conducted and reports are publicly available.
AnsweredQoN 1833Legislative Assembly
QuestionView source ↗
I refer to the "Dark Lord" and "Judgemental Booth" campaigns conducted in the lead up to the 2017 election and ask: (a) was any post-election research conducted into the effectiveness of the campaigns and if so: (i) who conducted the research; (ii) how much did the research cost; (iii) when was the research conducted; (iv) were the campaigns considered effective in enrolments and voter turnout; and (v) will the Minister table any of the research conducted: (A) if not, why not?
AnswerView source ↗
Answered
13 March 2018
Responded by
Minister for Electoral Affairs
Response time
35 days
The Western Australian Electoral Commission (WAEC) advises:
(a) Yes
(i) The advertising agency reported on the effectiveness of the campaigns, utilising standard industry and analytical data sources. The Commission also included several questions relating to its advertising campaign in its post-election elector survey.
(ii) The advertising agency did not charge for the post-election reports.
The entire post-election elector survey cost $34 370.
(iii) Data analytics were captured during the campaigns and the elector survey was conducted over a three week period immediately after the election.
(iv) Yes, noting that a range of factors including advertising impact on enrolment participation and voter turnout at a general election.
(v) Reports have been posted in the State Elections/Reports section of the WAEC website.
(A) See (v).
(a) Yes
(i) The advertising agency reported on the effectiveness of the campaigns, utilising standard industry and analytical data sources. The Commission also included several questions relating to its advertising campaign in its post-election elector survey.
(ii) The advertising agency did not charge for the post-election reports.
The entire post-election elector survey cost $34 370.
(iii) Data analytics were captured during the campaigns and the elector survey was conducted over a three week period immediately after the election.
(iv) Yes, noting that a range of factors including advertising impact on enrolment participation and voter turnout at a general election.
(v) Reports have been posted in the State Elections/Reports section of the WAEC website.
(A) See (v).
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