❓ A WA parliamentary question seeks information on the social media presence, usage, and costs of agencies, departments, and government-trading enterprises within the Premier's portfolio. The responses reveal varying levels of social media engagement and associated costs.
AnsweredQoN 1039Legislative Assembly
QuestionView source ↗
In relation to all agencies, departments and government-trading enterprises within the Premier’s portfolio of responsibilities, I ask: (a) does the agency, department or government-trading enterprise maintain a social media presence; (b) what is the social media site or sites which the organisation regularly uses; (c) when did the organization commence using the social media site or sites; (d) what is the general nature of the organisation’s use of the social media site or sites; and (e) what is the total cost, if any, of the organisation’s presence on social media sites?
AnswerView source ↗
Answered
17 September 2013
Responded by
Hon C.J. Barnett
Response time
34 days
Department of the Premier and Cabinet advises for Ministerial Offices:
(a) No.
(b-e) Not applicable
Department of the Premier and Cabinet advises for the Office of the Premier:
(a) Yes
(b) Instagram
(c) Instagram page set up in late 2012
(d) Photographs only
(e) Nil
Department of the Premier and Cabinet advises for the Office of the Leader of the Opposition:
(a) Yes
(b) Facebook
(c) Facebook set up in the period August - October 2012
(d) Advertising
(e) $3,113.10
Public Sector Commission; Salaries and Allowances Tribunal; Department of State Development
(a) No.
(b-e) Not applicable.
Lotterywest
(a) Yes
(b) Lotterywest has from time to time used social media including Facebook and Big Mobile for one-off, short-term advertising or awareness campaigns developed to reach a specific target audience. These campaigns include promoting lottery products such as Superdraws, high level jackpots and Scratch'n'Win tickets. Lotterywest regularly uses Twitter and YouTube.
(c) Twitter: June 2012
YouTube: April 2008
Facebook: August 2012
Big Mobile: August 2012
(d) The general purpose of Lotterywest using social media is to communicate to a target audience that generally is not engaged with the Lotterywest brand and product offerings.
Below are examples of how the individual sites are used:
Twitter: To promote the latest product offerings, latest grants, grant recipient events, and promote the opening of new retail outlets
YouTube: To upload Lotterywest TV commercials
(e) Over the 2012/13 financial year, Lotterywest spent $43,336 including GST (this is the media costs for product marketing) on placement and advertising costs to maintain a presence on social media sites.
Gold Corporation
(a) Yes.
(b) Youtube, Twitter, Facebook, Blogs all used regularly for awareness and advertising
(c) Youtube: August 2010; Twitter: October 2011; Facebook: September 2010; Blogs: September 2010.
(d) Social media is used at the Perth Mint to build, maintain and engage audiences for our products and services. It also serves as a general awareness building tool in new markets and regions, as well as providing customer service avenues.
(e) Nil
ChemCentre
(a) Yes
(b) ChemCentre regularly uses Facebook. It has, from time to time, used other social media channels including YouTube and Twitter.
(c) ChemCentre opened a Facebook account in August 2011 and first started using Facebook regularly in March 2013.
(d) As a statutory authority with potential commercial business markets, ChemCentre uses social media to promote its marketing initiatives and analytical services.
ChemCentre also uses social media to promote its outreach and education program; an initiative to meet the mandate set out by the
Chemistry Centre (WA) Act 2007.
(e) Nil
(a) No.
(b-e) Not applicable
Department of the Premier and Cabinet advises for the Office of the Premier:
(a) Yes
(b) Instagram
(c) Instagram page set up in late 2012
(d) Photographs only
(e) Nil
Department of the Premier and Cabinet advises for the Office of the Leader of the Opposition:
(a) Yes
(b) Facebook
(c) Facebook set up in the period August - October 2012
(d) Advertising
(e) $3,113.10
Public Sector Commission; Salaries and Allowances Tribunal; Department of State Development
(a) No.
(b-e) Not applicable.
Lotterywest
(a) Yes
(b) Lotterywest has from time to time used social media including Facebook and Big Mobile for one-off, short-term advertising or awareness campaigns developed to reach a specific target audience. These campaigns include promoting lottery products such as Superdraws, high level jackpots and Scratch'n'Win tickets. Lotterywest regularly uses Twitter and YouTube.
(c) Twitter: June 2012
YouTube: April 2008
Facebook: August 2012
Big Mobile: August 2012
(d) The general purpose of Lotterywest using social media is to communicate to a target audience that generally is not engaged with the Lotterywest brand and product offerings.
Below are examples of how the individual sites are used:
Twitter: To promote the latest product offerings, latest grants, grant recipient events, and promote the opening of new retail outlets
YouTube: To upload Lotterywest TV commercials
(e) Over the 2012/13 financial year, Lotterywest spent $43,336 including GST (this is the media costs for product marketing) on placement and advertising costs to maintain a presence on social media sites.
Gold Corporation
(a) Yes.
(b) Youtube, Twitter, Facebook, Blogs all used regularly for awareness and advertising
(c) Youtube: August 2010; Twitter: October 2011; Facebook: September 2010; Blogs: September 2010.
(d) Social media is used at the Perth Mint to build, maintain and engage audiences for our products and services. It also serves as a general awareness building tool in new markets and regions, as well as providing customer service avenues.
(e) Nil
ChemCentre
(a) Yes
(b) ChemCentre regularly uses Facebook. It has, from time to time, used other social media channels including YouTube and Twitter.
(c) ChemCentre opened a Facebook account in August 2011 and first started using Facebook regularly in March 2013.
(d) As a statutory authority with potential commercial business markets, ChemCentre uses social media to promote its marketing initiatives and analytical services.
ChemCentre also uses social media to promote its outreach and education program; an initiative to meet the mandate set out by the
Chemistry Centre (WA) Act 2007.
(e) Nil
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