❓ A WA parliamentary question seeks detailed cost and performance information about the 'westernaustralia.com' tourism website. The answer provides a breakdown of development, maintenance, staffing, and advertising expenses, along with website traffic data.
AnsweredQoN 2650Legislative Assembly
QuestionView source ↗
(a) how much did the website cost to make;
(b) how much did the content on the website cost to make or purchase (with a breakdown for each individual item);
(c) what are the recurrent costs to host the website per year;
(d) what are the recurrent costs to maintain the content of the website per year;
(e) is there a dedicated staff member within the State Government employed to maintain the website; and
(i) if yes, what is the salary of this individual and what are the details of their contract; and
(ii) if no, who maintains the website and what are the details of their contract, including cost;
(f) has the State Government or any other entity spent any funds on advertising the website in Australia or foreign markets; and
(i) if so, how much has been spent, in what markets and mediums, and by whom; and
(g) to date, how many hits has the website received (include the actual dates of the period that is being measured); and
(i) if the period measured is more than a year, how many hits has the website received per year during its time in operation?
(b) how much did the content on the website cost to make or purchase (with a breakdown for each individual item);
(c) what are the recurrent costs to host the website per year;
(d) what are the recurrent costs to maintain the content of the website per year;
(e) is there a dedicated staff member within the State Government employed to maintain the website; and
(i) if yes, what is the salary of this individual and what are the details of their contract; and
(ii) if no, who maintains the website and what are the details of their contract, including cost;
(f) has the State Government or any other entity spent any funds on advertising the website in Australia or foreign markets; and
(i) if so, how much has been spent, in what markets and mediums, and by whom; and
(g) to date, how many hits has the website received (include the actual dates of the period that is being measured); and
(i) if the period measured is more than a year, how many hits has the website received per year during its time in operation?
AnswerView source ↗
Answered
25 September 2007
Responded by
Minister for Tourism
Response time
28 days
Tourism WA
(a) Assuming the member is referring to the consumer tourism website (
www.westernaustralia.com
), the cost to build the site was $322,900 (exclusive GST).
(b) Content from the previous consumer tourism website was reused on the new consumer tourism website. Existing images and video were sourced from Tourism Western Australia's Image and Footage library. $20,000 (exclusive GST) was spent on an external contractor specifically to write new copy for the new consumer tourism website.
(c) Approximately $30,400 per annum (exclusive GST) based on current utilisation.
(d) westernaustralia.com uses existing content generated by Tourism Western Australia's Destination Public Relations unit as part of its normal day-to-day activities. In addition to normal self-maintenance of the website by staff and the tourism industry, it is planned that $10,000 (exclusive GST) will be spent on an external contractor to write additional new copy for westernaustralia.com in 2007/08.
(e) No.
(i) Not applicable.
(ii) Tourism Western Australia has an Online Marketing Team responsible for developing online marketing initiatives and campaigns. It also maintains westernaustralia.com. The Online Production Manager oversees and co-ordinates the content and maintenance of westernaustralia.com in amongst their normal duties. This is currently a level six position with an annual salary of $70,564 to $78,138
(f) Yes
(i) Tourism Western Australia has budgeted $70,000 (exclusive GST) in 2007/08 for search engine marketing activities to drive more visitors to westernaustralia.com from the United Kingdom, New Zealand and Australia from major search engines like Google.
(g) Tourism Western Australia does not measure its performance based on hits as this is an outdated and often very misleading measurement tool. People often visit websites more than once within a month. The 'Visits' figure captures the total number of visits to a website. 'Monthly unique visitors' provides an unduplicated measure, that is, the same person visiting the website multiple times within the month is only counted once.
The current version of westernaustralia.com was launched in May 2007. Since then the results have been:
Monthly unique Visitors
Visits
Page Views
May 2007
120,219
130,878
649,155
June 2007
97,962
107,576
547,733
July 2007
97,514
107,888
643,840
August 2007
122,298
136,889
771,148
TOTAL
437,993
483,231
2,611,876
(i) Not applicable.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
(a) Assuming the member is referring to the consumer tourism website (
www.westernaustralia.com
), the cost to build the site was $322,900 (exclusive GST).
(b) Content from the previous consumer tourism website was reused on the new consumer tourism website. Existing images and video were sourced from Tourism Western Australia's Image and Footage library. $20,000 (exclusive GST) was spent on an external contractor specifically to write new copy for the new consumer tourism website.
(c) Approximately $30,400 per annum (exclusive GST) based on current utilisation.
(d) westernaustralia.com uses existing content generated by Tourism Western Australia's Destination Public Relations unit as part of its normal day-to-day activities. In addition to normal self-maintenance of the website by staff and the tourism industry, it is planned that $10,000 (exclusive GST) will be spent on an external contractor to write additional new copy for westernaustralia.com in 2007/08.
(e) No.
(i) Not applicable.
(ii) Tourism Western Australia has an Online Marketing Team responsible for developing online marketing initiatives and campaigns. It also maintains westernaustralia.com. The Online Production Manager oversees and co-ordinates the content and maintenance of westernaustralia.com in amongst their normal duties. This is currently a level six position with an annual salary of $70,564 to $78,138
(f) Yes
(i) Tourism Western Australia has budgeted $70,000 (exclusive GST) in 2007/08 for search engine marketing activities to drive more visitors to westernaustralia.com from the United Kingdom, New Zealand and Australia from major search engines like Google.
(g) Tourism Western Australia does not measure its performance based on hits as this is an outdated and often very misleading measurement tool. People often visit websites more than once within a month. The 'Visits' figure captures the total number of visits to a website. 'Monthly unique visitors' provides an unduplicated measure, that is, the same person visiting the website multiple times within the month is only counted once.
The current version of westernaustralia.com was launched in May 2007. Since then the results have been:
Monthly unique Visitors
Visits
Page Views
May 2007
120,219
130,878
649,155
June 2007
97,962
107,576
547,733
July 2007
97,514
107,888
643,840
August 2007
122,298
136,889
771,148
TOTAL
437,993
483,231
2,611,876
(i) Not applicable.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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